Bigpoint

About Bigpoint

Bigpoint GmbH has established itself as a significant developer and publisher in the free-to-play online and mobile games market.

Founded in 2002 by Heiko Hubertz, the company initially launched with a football manager game, marking its entry into the nascent browser game industry. A pivotal moment in the company's trajectory was the launch of 'Seafight' in 2006, a title that gained substantial popularity and demonstrated the viability of the free-to-play model with in-game purchases. This was followed by other successful releases like 'DarkOrbit' in the same year, which further cemented Bigpoint's position in the market. A significant milestone occurred in 2011 when TA Associates and Summit Partners acquired a majority stake, a move that valued the company at over $600 million and provided capital for further expansion. The company's evolution continued with its acquisition by Youzu Interactive in 2016, integrating Bigpoint into a larger global gaming network and aiming to leverage synergies in game development and distribution.

The company's business model centers on the development and operation of free-to-play games. Revenue is generated primarily through a microtransaction system, where players can purchase virtual goods and premium features to enhance their gameplay experience. This model allows for a low barrier to entry for players, while monetizing the most engaged segment of its user base. Bigpoint's portfolio spans various genres, including action, strategy, and RPGs, accessible through web browsers and mobile platforms, catering to a diverse global audience of casual and core gamers. Titles like 'Farmerama' appeal to a broad demographic with its simulation gameplay, while 'Drakensang Online' targets players looking for a more immersive action RPG experience.