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Bigfoot Interactive
ROI-focused email marketing and communications provider
About Bigfoot Interactive
Bigfoot Interactive was a direct e-marketing services company founded in 1997 by Lenny Barshack and James Hoffman. It originated from Bigfoot.com, a free email provider and web directory that launched in 1995. The company specialized in strengthening and maximizing online customer relationships through permission-based, ROI-focused email communications and marketing automation. Bigfoot Interactive provided clients with tools for creating, managing, and delivering integrated email marketing applications, including streaming media, customized promotions, and data integration for personalized messaging.
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The firm served a prominent client base that included brands like Eddie Bauer, IBM, The Washington Post/Newsweek Interactive, JPMorgan Chase & Co., Capital One, Discover Financial Services, Amazon Services, Target, and Expedia. In 2001, Bigfoot Interactive merged with e-mail services provider Expression Engines, continuing under the Bigfoot Interactive name with Al DiGuido as CEO and co-founder Jim Hoffman as CSO. The company's trajectory culminated in its acquisition by Epsilon, a subsidiary of Alliance Data Systems, in September 2005 for approximately $120 million. Following the acquisition, Bigfoot Interactive was renamed Epsilon Interactive and served as Epsilon's primary offering in the interactive marketing space.
At a glance
- Founded
- 1997
- Headquarters
- New York City, United States
- Sector
- Marketing
Latest news
Press, funding announcements and product moves mentioning Bigfoot Interactive.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Constellation Technology Ventures
Series B and later2 investors entered at this stage
- HVHudson Ventures
- EVEntrepia Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Bigfoot Interactive on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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