Big Spaceship

About Big Spaceship

Big Spaceship is a privately-held digital creative agency established in 2000 by founder and CEO Michael Lebowitz. Launched at the tail end of the dot-com bubble, the Brooklyn-based firm was an early trailblazer in the Dumbo neighborhood, initially focusing on the digital marketing needs of the movie industry for clients like Miramax Films. Lebowitz, a former film major, leveraged his experience as a producer for Bravo TV's website, where he honed his skills in design, coding, and client relations, to found the company. His first major project was secured through a college connection at Miramax, winning a competitive pitch against his former employer.

The firm operates as a modern partner to ambitious brands, focusing on the belief that understanding culture and behavior is key to connecting brands with people. It has since transitioned from being project-focused to building long-term client relationships, evolving its strategies and structure to adapt to industry changes. Big Spaceship provides a full suite of services including strategy, data and analytics, design, user experience, and technology development. Core offerings encompass data strategy, social segmentation, application and website analytics, content strategy, responsive development, and quality testing. The business model is service-based, generating revenue by working with large companies to enhance their brand reach and adapt to the digital landscape. The estimated annual revenue is approximately $56.6 million.

Big Spaceship is known for its distinctive organizational culture, which has been the subject of two Harvard Business School case studies. The company organizes its staff into multidisciplinary teams that remain together across various projects, a departure from the traditional discipline-based or cascading approach common in the agency world. This structure is intended to foster collaboration and allow teams to develop unique identities. Serving major clients such as Nike, Google, YouTube, Samsung, and Starbucks, the agency has delivered a wide range of solutions, from websites and mobile applications to immersive digital experiences and social media campaigns. The company has never taken on outside investment and has grown organically since its founding.