Big Potato

About Big Potato

Big Potato Games is an independent game publisher founded in 2014 by Dean Tempest, Ben Drummond, and Tristan Williams. The trio, who met in the advertising industry, leveraged their backgrounds in marketing and design to create a distinct brand identity. Their journey began with a trivia game called Linkee, which, after being rejected by major companies like Hasbro and Mattel, gained significant publicity following an appearance on the BBC show Dragon's Den in 2013. Despite not securing investment, the exposure led to high sales and a licensing deal with John Adams.

Following this initial success, the founders established Big Potato Games to develop party games that are fast to learn and quick to play, filling a perceived gap in the market. The company's business model is centered on an intellectual property-led strategy, developing and publishing its own titles as well as licensing games from external inventors and for major brands like Disney and Blockbuster. Revenue is generated through the sale of these physical games via a multi-channel distribution network that includes major retailers like Target and Tesco, Amazon, and direct-to-consumer sales on their website. The company has a significant international presence, selling in over 40 countries, with the US being its largest market. In August 2025, Mobeus Equity Partners invested £16.2 million to support the company's growth, R&D, and international expansion.

Big Potato offers a wide portfolio of over 75 games, including party games, family games, trivia games, and puzzles. Notable best-sellers include "The Chameleon," "Herd Mentality," and "Obama Llama." The company targets several customer segments, including families seeking screen-free time and young adults looking for social activities with friends. A key part of their strategy involves significant investment in marketing, social media engagement, and consumer research to define customer personas and guide product development. Big Potato has also been recognized for its company culture, implementing a four-day work week in 2019 and achieving B Corp certification in early 2024 for its high standards of social and environmental impact.