BiddingForGood

About BiddingForGood

BiddingForGood operates as a charitable e-commerce company, providing a specialized online auction platform for nonprofits, schools, and other charitable organizations. Founded in 2003, originally under the name cMarket, the company established itself as a key player in the fundraising technology sector. On July 27, 2015, FrontStream Holdings LLC, a provider of philanthropy solutions, acquired BiddingForGood to integrate its auction and event management services into a more comprehensive fundraising platform.

The company's core business revolves around enabling organizations to run online auctions to raise funds. Clients, which range from small local schools to large national organizations, use the platform to manage their fundraising events. The business model involves providing these organizations with a suite of software tools to create and promote auctions, manage item donations, sell tickets, and process payments. BiddingForGood's platform also gives clients access to its proprietary community of what it describes as cause-conscious shoppers, aiming to broaden the reach of each charity's auction beyond its immediate community.

The platform's service is now a flagship product within FrontStream's Panorama, an all-in-one digital fundraising platform. This integration allows for a seamless combination of auction management with broader event planning, donor management, and payment processing capabilities. Key features include the ability to create customized, branded auction websites, mobile bidding functionalities with text alerts, and tools to manage guest check-in and close out events efficiently. The service supports various auction formats, including live, online, and mobile bidding, and provides analytics to help organizations track their performance. By digitizing traditional fundraising auctions, BiddingForGood aims to make fundraising more efficient and effective for its clients.