Bhang

About Bhang

Bhang is a consumer-packaged goods company operating in the cannabis sector, recognized for its extensive portfolio of cannabis, hemp-derived CBD, and terpene products. The company was founded in 2010 by Scott Van Rixel, a master chocolatier and European-certified chef de cuisine. The venture began after Van Rixel, who was already running a successful gourmet chocolate business, decided to merge his expertise in chocolate making with a growing interest in cannabis, leading to the creation of the first gourmet infused chocolate edible in California.

The company's business model is structured around three main pillars: royalty licensing, wholesale, and consumer packaged goods (CPG). Its longest-standing division is the royalty licensing program, where Bhang licenses its branding and proprietary formulas to state-licensed partners who then produce and distribute the products, paying a royalty fee in return. This model has facilitated partnerships with major players in various states, such as Trulieve in Florida and Origin House in California. The wholesale of raw hemp goods constitutes the second silo, allowing the company to maintain relationships with labs and farmers while monitoring market pricing. The third pillar is the direct sale of its CPG line, which includes a diverse range of products.

Bhang's product lineup has expanded significantly from its origins in chocolate to include over 100 distinct items. This award-winning portfolio now features edibles, tinctures, pre-rolls, vapes, and CBD products. The company targets a wide demographic, from first-time cannabis users to long-term medical patients, by developing brands and products tailored to different consumer needs and experiences. The product development strategy focuses on global flavor trends, macro trends like wellness, and tracking ingredient developments within the cannabis space. Bhang's chocolates have consistently won awards, including multiple High Times Cannabis Cups, establishing them as top-selling edibles in numerous U.S. states and Canada.