BGauss

Operating under the legal entity Bgauss Auto Private Limited, the Mumbai-based company has established its manufacturing plant in Chakan, Pune, which has an annual production capacity of 100,000 units, scalable to 200,000. BGauss's business model follows a conventional approach, selling its electric scooters through a network of dealerships that also provide maintenance and financing options. The company is expanding its physical presence, aiming to grow its dealer network from over 120 outlets to 250, eventually reaching over 1,000 touchpoints across India, including smaller towns. Revenue is generated directly from the sales of its electric scooters. For the fiscal year 2024, the company reported revenue of ₹178.4 crore.

BGauss targets urban and developing areas, focusing on commuters and families looking for a sustainable and economical mode of transport. Initially, some scooter models were sourced from China with local re-engineering, but the company has progressively increased its in-house development and localization, with its BG D15 model being highlighted as a 'Made in India' product. The product lineup includes several models catering to different needs. The C12 series, including the C12i Max, is designed for family use, offering features like a 2.7 kWh removable battery, a range of up to 123 km, and a digital TFT display with app connectivity. The RUV 350, introduced as a 'Rider Utility Vehicle,' is a more robust model with a full metal body, larger 16-inch wheels, and a top speed of 75 km/h, targeting a younger demographic between 22 and 42 years old. All scooters feature lithium-ion batteries and include functionalities such as riding modes, anti-theft alarms, USB charging, and reverse assist.