bFuture

About bFuture

Founded in 2000, Beijing bFuture Information Technology Co., Ltd., also known as Fujirongtong, is a software and solutions provider for the consumer goods and retail industry in China. The company operates as a wholly-owned subsidiary of Shiji Group, a major technology vendor for the hospitality, food service, retail, and entertainment industries.

bFuture delivers end-to-end software solutions designed to manage the entire supply chain, from manufacturing facilities to the end consumer. The firm's service portfolio is segmented into seven core areas: fast-moving consumer goods (FMCG), department stores, shopping centers, convenience stores, logistics, specialty brand stores, and online retail. Its comprehensive operational solutions cover retail management, channel sales, logistics, warehousing, supply chain management, and customer membership management. Key offerings include a flexible and visible supply chain solution, an omnichannel marketing platform that integrates and analyzes consumer data, and intelligent commercial solutions for brand analysis and customer relationship management.

The company's business model is centered on providing these specialized software solutions and services to a large client base. It serves over 1,000 consumer brands and retail enterprises, which collectively operate more than 50,000 physical stores. Notable clients include major players in the Chinese retail market such as Yonghui Superstores, Carrefour, and China Resources Vanguard. bFuture holds a significant market share, with its client list including 42% of China's top 100 retail chain enterprises.