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Bewakoof
An online apparel startup decides to switch to online destination model
About Bewakoof
Bewakoof.com is an online fashion retailer specializing in trendy and affordable clothing and accessories for men and women, primarily targeting the youth demographic. Operating in the highly competitive e-commerce market, Bewakoof differentiates itself by offering new designs every day, which are available at exclusive prices for a limited 24-hour period. This creates a sense of urgency and excitement among its customers. The business model revolves around direct-to-consumer sales through its website, where it generates revenue by selling a wide range of products including t-shirts, bags, backpacks, and other accessories. The company emphasizes hassle-free and convenient online shopping, with a focus on high-quality merchandise at budget-friendly prices. Additionally, Bewakoof engages its audience with unique monthly themes and color palettes, enhancing the shopping experience. The company serves a tech-savvy, fashion-conscious clientele who seek both style and value.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Mumbai, India
- Employees
- 480
- Open positions
- 10
- Dealroom signal
- 84.4/100
- Industry
- Fashion
- Sub-industry
- Apparel
- Sector
- eCommerce & Marketplaces
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Sep 2025
- Capital deployed
- $5.5M
- Preferred round
- SEED
Latest news
Press, funding announcements and product moves mentioning Bewakoof.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jun 2026 | $0 | — | Aditya Birla Fashion and Retail | ↗ |
| ACQUISITION✓Exit | Dec 2022 | $25M | — | TMRW House of Brands | ↗ |
Growth signals
Latest recorded traffic for Bewakoof is 2.5M monthly website visits, down 7.4% over the last three months. Bewakoof's team grew 18.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Snapdeal
Rohit Bansal
Kunal Bahl
Series A3 investors entered at this stage
Investcorp
IvyCap Ventures
Spring Marketing Capital
Other known investors3 additional known investors
Aditya Birla Fashion and Retail
TMRW House of Brands
Titan Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Bewakoof on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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