Betty

The company launched its online casino, Betty.ca, in Ontario, Canada, in February 2023, after being licensed by the Alcohol and Gaming Commission of Ontario. Betty's platform is built to be inclusive and specifically caters to casual online casino players, particularly female slot enthusiasts, a demographic the company identified as underserved by existing sportsbook-centric brands. The business model focuses on providing a safe, transparent, and community-driven environment for slots-only gaming, featuring games from top suppliers like NetEnt, Pragmatic Play, and Red Tiger.

Financially, Betty has demonstrated significant growth, securing a total of $11.8M in funding over three rounds since its inception. This includes a $1.8M pre-seed round in March 2022, a $5M seed round in February 2023, and another $5M round in January 2024. By the end of 2024, the company reported an impressive $114 million net revenue run rate and nearly 40,000 active players in Ontario alone. To fuel further user acquisition, Betty secured a US$15 million credit facility in April 2025.

Looking forward, Betty is implementing an ambitious global expansion strategy through a decentralized, franchise-style model, aspiring to become the "McDonald's of iCasino". This model involves establishing local, independently-operated Betty brands worldwide, providing them with the parent company's technology, operational blueprint, and capital. The first such franchise, Betty Canada, has been established from its successful Ontario operations, with co-founder Chavdar Dimitrov as its CEO. This strategy aims to generate revenue through both wholly-owned franchises and high-margin IP licensing fees from third-party franchises, with plans to also develop and license its own in-house games.