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Power Law company profile

BetterUP

Edtech · San Francisco, United States · Founded 2013 Unicorn

Helps organizations drive transformation through lasting behavior change for all key people

Valuation
$2.5–5B
Latest valuation · 2026
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Revenue
$100–500M
Latest reported FY
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Headcount
2–5k
Current team size
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Investors

20 investors on BetterUP's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 3 investors entered at this stage

Ownership

Who owns BetterUP

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

24.3% Other Investors

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where BetterUP has talent and traffic

Workforce by country
64 countries with
team presence
🇺🇸 United States58.5%
🇨🇦 Canada7.7%
🇬🇧 United Kingdom6.2%
🇮🇳 India3.3%
🇪🇸 Spain2.4%
Top 5 of 64 shown
Web traffic by country
840K monthly visits
across markets
🇺🇸 United States18.9%
🇬🇧 United Kingdom11.9%
🇹🇭 Thailand10.8%
🇮🇩 Indonesia4%
🇮🇳 India3.8%
Top 5 markets shown

Talent graph

The shape of BetterUP's talent

Dealroom maps BetterUP's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

13 standout operatorsDealroom-flagged across the org
17 AI specialistsincl. 7 core researchers
2,702 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock BetterUP's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$1M patent portfolio · 6 active families

Estimated portfolio value
$1M
0.02% of valuation · 2.9× smaller than top peer FullStory ($3M)
6 active patent families
Where BetterUP innovates Human–computer interactionComputer graphics (images)Graphical user interfaceData scienceUtterance

Where BetterUP concentrates vs peers

Each axis is a top-10 topic across BetterUP and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about BetterUP

An AI-synthesized read of the highest-engagement posts about BetterUP on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See BetterUP on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.