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BetterUP

Edtech · San Francisco, United States · Founded 2013

Helps organizations drive transformation through lasting behavior change for all key people

Valuation $2.5–5B
Revenue $100–500M
Headcount 2–5k
Unlock exact values This page shows ranges. Dealroom has the exact numbers for BetterUP and the history behind them.
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue
Knowledge graph
News IS THIS YOU? secures Mercia Ventures backing to build Advantage OS Jun 15, 2026

Talent graph

BetterUP's talent

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Employees mapped 2,714 incl. 17 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 13 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

20 investors on BetterUP's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 3 investors entered at this stage
Julia Popowitz
Afore Capital
Ulu Ventures
Series A 6 investors entered at this stage
Social Capital
Crosslink Capital
Vista Equity Partners
Freestyle Capital
SV Angel
Threshold Ventures
Series B+ 11 investors entered at this stage
Tenaya Capital
DFJ Growth
Salesforce Ventures
Plus Capital
ICONIQ Growth
Morningside
Mubadala Capital
Wellington Management
Lightspeed Venture Partners
Sapphire Ventures
Silicon Valley Bank

Ownership

Who owns BetterUP

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

24.3% Other Investors
  • Lightspeed Venture Partners 12.4%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where BetterUP has talent and traffic

Workforce by country
64 countries with
team presence
🇺🇸 United States58.5%
🇨🇦 Canada7.7%
🇬🇧 United Kingdom6.2%
🇮🇳 India3.3%
🇪🇸 Spain2.4%
Top 5 of 64 shown
Web traffic by country
590K monthly visits
across markets
🇺🇸 United States18.2%
🇬🇧 United Kingdom11.5%
🇮🇳 India4.3%
🇨🇦 Canada3.7%
🇦🇺 Australia3.5%
Top 5 markets shown

Patent intelligence

$1M patent portfolio · 6 active families

Estimated portfolio value
$1M
0.03% of valuation · 19.2× larger than top peer 2U ($68k)
6 active patent families
Where BetterUP innovates Computer graphics (images)Data scienceGraphical user interfaceHuman–computer interactionKnowledge management

Where BetterUP concentrates vs peers

Each axis is a top-10 topic across BetterUP and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about BetterUP

An AI-synthesized read of the highest-engagement posts about BetterUP on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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