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BetterUP

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Helps organizations drive transformation through lasting behavior change for all key people

San Francisco, United StatesFounded 2013Edtech
Valuation $2.5–5B Last recorded · 2026
Revenue $100–500M Latest reported FY
Headcount 2–5k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for BetterUP and the history behind them.

At a glance

Founded
2013
Headquarters
San Francisco, United States
Sector
Edtech
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Latest news

Press, funding announcements and product moves mentioning BetterUP.

See all news

Investors

20 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A6 investors entered at this stage

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

24.3% Other Investors

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Employees mapped 2,714 incl. 17 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 13 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
64 countries with
team presence
🇺🇸 United States58.5%
🇨🇦 Canada7.7%
🇬🇧 United Kingdom6.2%
🇮🇳 India3.3%
🇪🇸 Spain2.4%
Top 5 of 64 shown
Web traffic by country
590K monthly visits
across markets
🇺🇸 United States18.2%
🇬🇧 United Kingdom11.5%
🇮🇳 India4.3%
🇨🇦 Canada3.7%
🇦🇺 Australia3.5%
Top 5 markets shown

Patents

Estimated portfolio value
$1M

6 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about BetterUP on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See BetterUP on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.