B
BetterUP
Helps organizations drive transformation through lasting behavior change for all key people
At a glance
- Founded
- 2013
- Headquarters
- San Francisco, United States
- Sector
- Edtech
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning BetterUP.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
- JPJulia Popowitz
Afore CapitalUlu Ventures
Series A6 investors entered at this stage
Social Capital
Crosslink Capital- VPVista Equity Partners
Freestyle Capital
SV Angel
Threshold Ventures
Series B and later11 investors entered at this stage
Ownership
Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.
Some investors are hidden on this public profile. See the full cap table on Dealroom →
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Patents
6 active patent families included in this estimate.
A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.
Market sentiment
An AI-synthesised read of the highest-engagement posts about BetterUP on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See BetterUP on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.










