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Betterlife

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Smart elder care solutions for institutional and home-based services

China
Valuation $100–250M Last recorded · 2020
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Betterlife and the history behind them.

About Betterlife

Maimai Pension (lifeat.cn) is a technology company focused on providing intelligent care solutions for the elder care market in China. The firm offers comprehensive hardware and software systems tailored for mid-to-high-end senior care institutions, as well as for community and home-based care scenarios.

The company's core business revolves around its 'Smart Care+' platform, which aims to reduce operational risks, improve the efficiency of caregiving staff, and enhance communication between facilities and the families of residents. For institutional care, it offers the 'Wheat Assistant' solution. For community and home-based services, it provides 'Wheat CRM' and 'Wheat Storm Care' respectively, addressing challenges such as scattered client needs, varied service demands, and quality control for in-home assistance. The home-based solution facilitates easy appointment booking, order tracking, one-click emergency calls for seniors, and health and safety monitoring to mitigate risks associated with living alone.

Operating in a country with a rapidly aging population, Maimai Pension addresses a significant market need. By the end of 2023, China's population aged 60 and above reached 297 million, with a majority preferring to age at home, creating massive demand for such services. The company has offices in major cities including Beijing, Shanghai, Guangzhou, and Chengdu to manage its business and operations.

Source: Dealroom company data

At a glance

Status
Operational
Headquarters
China
Open positions
None listed
Dealroom signal
0.4/100
Links
Website

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Nov 2020 $27M $109M Hopson Development —
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Growth signals

Betterlife website traffic

Latest recorded traffic for Betterlife is 150 monthly website visits, down 6.3% over the last three months.

Latest monthly visits150 3-month web change-6.3%
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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Hopson Development
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Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇨🇳 China HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Betterlife on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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