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Betterlife
Smart elder care solutions for institutional and home-based services
About Betterlife
Maimai Pension (lifeat.cn) is a technology company focused on providing intelligent care solutions for the elder care market in China. The firm offers comprehensive hardware and software systems tailored for mid-to-high-end senior care institutions, as well as for community and home-based care scenarios.
The company's core business revolves around its 'Smart Care+' platform, which aims to reduce operational risks, improve the efficiency of caregiving staff, and enhance communication between facilities and the families of residents. For institutional care, it offers the 'Wheat Assistant' solution. For community and home-based services, it provides 'Wheat CRM' and 'Wheat Storm Care' respectively, addressing challenges such as scattered client needs, varied service demands, and quality control for in-home assistance. The home-based solution facilitates easy appointment booking, order tracking, one-click emergency calls for seniors, and health and safety monitoring to mitigate risks associated with living alone.
Operating in a country with a rapidly aging population, Maimai Pension addresses a significant market need. By the end of 2023, China's population aged 60 and above reached 297 million, with a majority preferring to age at home, creating massive demand for such services. The company has offices in major cities including Beijing, Shanghai, Guangzhou, and Chengdu to manage its business and operations.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Headquarters
- China
- Open positions
- None listed
- Dealroom signal
- 0.4/100
- Links
- Website
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Nov 2020 | $27M | $109M | Hopson Development | — |
Growth signals
Latest recorded traffic for Betterlife is 150 monthly website visits, down 6.3% over the last three months.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Hopson Development
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Betterlife on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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