Better Place

The platform's primary function is to connect donors with a wide array of social projects from around the world, allowing for donations of both money and time. It serves as a fundraising tool for thousands of social organizations, ranging from large, established entities like UNICEF and the German Red Cross to small, local initiatives. For donors, the platform offers transparency and security, as all registered organizations are reviewed, and they report on the progress and use of donations through photos and videos. For organizations, betterplace.org provides free tools for online fundraising, marketing campaigns, and partner portals to expand their reach.

The business model is structured as a social enterprise. The core platform, betterplace.org, is non-profit. Revenue to sustain operations is generated through several channels. It retains 2.8% of each donation to cover transaction costs charged by payment providers. The organization also solicits voluntary donations from users to cover its own operational costs like rent and staff. A significant portion of its financing comes from a separate for-profit arm, betterplace solutions, which advises companies on their corporate social responsibility strategies and develops digital products to enhance their social impact, with all profits being reinvested into the non-profit platform. The betterplace ecosystem also includes the betterplace lab, a research think tank focused on digital-social innovation, and the betterplace academy, which offers training for non-profit organizations.