Beti

About Beti

Beti, which rebranded as BiltOn in October 2024, is a Tel Aviv-based contech company established in 2018. The founding team includes CEO Omer Slavin, CPO Shir Mautner, CTO Dekel Schwarzmann, and VP Sales Asaf Guter. Slavin, a fourth-generation contractor, and his co-founders served together as officers in the Israeli Defense Force's Sayeret Matkal unit, bringing a disciplined and collaborative background to the venture. Their direct experience managing construction projects highlighted the industry's need for better command and control systems to enhance safety and efficiency.

The company provides a cloud-based construction operations and risk management software platform for general contractors and developers. Its business model centers on providing a comprehensive suite of tools designed to manage workforce, safety, and compliance throughout the project lifecycle. The platform, accessible via web and mobile, integrates features like 3D facial recognition for workforce verification, automated time tracking, daily logs, incident reporting, safety checklists, permit management, and certification tracking. This integrated approach aims to centralize project data, streamline workflows, improve on-site productivity, and reduce risks related to litigation and regulatory fines. The system sends real-time notifications on progress, safety concerns, and attendance.

Initially bootstrapped, Beti secured an $11 million strategic growth investment in November 2022, led by PSG with participation from 97212 Ventures, to fuel its expansion into the U.S. market. This was followed by a $15 million Series B round in October 2024, concurrent with its rebranding to BiltOn, to further enhance its platform and scale U.S. operations. The company serves a diverse client base across civil, industrial, commercial, residential, and healthcare construction sectors. Having established a strong presence in Israel, serving major construction firms, BiltOn has expanded into the U.S., opening an office in Brooklyn, New York, and acquiring clients like Consigli, Rudin, and Hunter Roberts.