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COMPANY PROFILE

Betfair

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One of the largest online gambling operators in the UK

London, United KingdomFounded 1999eCommerce & Marketplaces
Valuation $455M Market cap · 2026

At a glance

Founded
1999
Headquarters
London, United Kingdom
Listing
IPO 2010
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom
Analysis Revolut is 78% of Balderton’s $10.7B in estimated holdings Aug 30, 2026

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later2 investors entered at this stage

Talent

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Employees mapped 789 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 22 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 12 startups shown

Former Betfair employees who went on to found companies, sorted by Dealroom signal score.

GlovoEst. 2015
Sacha MichaudSpain
Signal score96
NEXEst. 2017
David LeeUnited States
Signal score94
MetaviewEst. 2018
Siadhal MagosUnited Kingdom
Signal score93
BumperEst. 2013
James JacksonUnited Kingdom
Signal score87
AnamEst. 2023
Caoimhe MurphyUnited Kingdom
Signal score86
7 more alumni-founded companies in this previewBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
29 countries with
team presence
🇬🇧 United Kingdom27.6%
🇷🇴 Romania23.2%
🇧🇷 Brazil14.4%
🇲🇹 Malta8.2%
🇮🇪 Ireland6.1%
Top 5 of 29 shown
Web traffic by country
14M monthly visits
across markets
🇬🇧 United Kingdom84.9%
🇮🇪 Ireland2.7%
🇺🇸 United States2.7%
🇫🇮 Finland2.5%
🇩🇰 Denmark1.5%
Top 5 markets shown

Patents

Estimated portfolio value
$144k

2 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Investments and acquisitions

Disclosed deals where Betfair was the backer or acquirer, 2001–2016. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across Betfair's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Where Betfair deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        Betfair's portfolio, mapped.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Betfair on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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