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COMPANY PROFILE

Betabrand

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Crowdfunded clothing designed by folks all over the planet

San Francisco, United StatesFounded 2009Fashion
Valuation $50–100M Last recorded · 2017
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Betabrand and the history behind them.

About Betabrand

Betabrand operates as a crowdsourced fashion platform, engaging a community of designers and consumers to create limited-edition apparel. The company serves fashion-forward individuals who seek unique and exclusive clothing items. Operating in the online retail market, Betabrand leverages user-generated designs to produce and sell its products. The business model revolves around pre-orders and limited runs, ensuring exclusivity and reducing inventory risks. Revenue is generated through direct sales on its e-commerce platform, with a focus on community-driven fashion innovation.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2009
Headquarters
San Francisco, United States
Employees
53
Open positions
None listed
Dealroom signal
89.4/100
Industry
Fashion, Home Living
Sub-industry
Apparel
Sector
Fashion, Apparel, Community, Clothes, Bike, Direct-to-Consumer
Client focus
b2c

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Jun 2017 $10M $40M Undisclosed —
SERIES C✓Equity / VC Oct 2015 $15M $60M Morado Ventures · Morgan Stanley · Foundry —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

Betabrand website traffic

Latest recorded traffic for Betabrand is 100K monthly website visits, up 35.1% over the last three months. Betabrand's team grew 10.4% over the past year.

Latest monthly visits100K 3-month web change+35.1% 1-year team growth+10.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Jyri Engeström
  • O'Reilly AlphaTech Ventures
  • Morado Ventures

Series A1 investor entered at this stage

Series B and later1 investor entered at this stage

Other known investors1 additional known investor

  • Horizon Technology Finance Corporation
Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States71.4%
🇵🇹 Portugal9.5%
🇦🇺 Australia9.5%
🇮🇷 Iran4.8%
🇮🇳 India4.8%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Betabrand on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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