Berg Earth

About Berg Earth

Berg Earth Co., Ltd. is an agribusiness company specializing in the production and sale of vegetable seedlings, with a primary focus on grafted seedlings. Founded in January 2001 by Kazuhiko Yamaguchi, the company was established by separating the research, development, planning, and sales divisions of its predecessor, Yamaguchi Engei. This strategic move was inspired by Yamaguchi's desire to alleviate the hardships his mother faced in farming, which evolved into a mission to make agriculture a more attractive and profitable industry.

The company's business model centers on producing high-quality, disease-resistant seedlings that improve productivity and save labor for farmers. Berg Earth is the leading producer of grafted seedlings in Japan, a technique that requires significant skill and is crucial for combating soil-borne diseases and pests. The company serves a wide range of clients, from professional farmers and agricultural cooperatives to home gardening enthusiasts. Revenue is generated through the sale of these seedlings, as well as agricultural materials like original soil and fertilizers, and through retail operations, including physical stores and an online shop managed by its subsidiary, Fun Garden Co., Ltd.

Berg Earth has developed several proprietary products, such as the "e-Nursery" series of low-pesticide seedlings grown in closed production systems, the "Earth Straight苗" which uses biodegradable pots to simplify planting, and the "Nude Make苗," a rootless graft sold to farmers who handle the secondary growth phase themselves. The company utilizes advanced technology, including closed-nursery production systems for a controlled environment and IT systems for production and inventory management. Headquartered in Ehime, Japan, Berg Earth has expanded its operations with multiple farms across Japan and has a global presence with a subsidiary in China. The company was listed on the JASDAQ market in November 2011.