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COMPANY PROFILE

BentoBox

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Platform for restaurants to build their websites

New York City, United StatesFounded 2013Food
Valuation $100–250M Last recorded · 2020
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for BentoBox and the history behind them.

About BentoBox

BentoBox, accessible at getbento.com, is a technology company that provides a comprehensive digital platform tailored specifically for the restaurant industry. The company serves a diverse range of clients including neighborhood spots, fine dining establishments, fast-casual restaurants, bars, coffee shops, bakeries, food trucks, hotels, hospitality groups, and multi-unit chains. BentoBox operates in the food and hospitality market, offering tools that help restaurants enhance their online presence and streamline operations.

The core of BentoBox's business model revolves around offering a suite of digital solutions that include website design, online ordering, and marketing tools. These services are designed to help restaurants improve their guest interactions, manage their brand, and drive revenue growth. The company generates revenue through subscription fees for its platform, as well as transaction fees from online orders processed through its system.

BentoBox's platform is known for its reliability, boasting a 99.9% uptime over the past 90 days, ensuring that restaurants can depend on their digital tools without interruption. The company emphasizes delivering value, providing robust support, and maintaining transparency and authenticity in its operations. By focusing on the details and striving for excellence, BentoBox aims to elevate every interaction between restaurants and their guests.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2013
Headquarters
New York City, United States
Employees
104
Open positions
None listed
Dealroom signal
62.1/100
Industry
Food, Marketing
Sub-industry
In-store Retail & Restaurant Tech
Sector
Food, Accounting, Developer Tools, Invoicing, Point of Sale, Accommodation, Restaurant Tech
Business model
SaaS
Client focus
b2b

Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Oct 2021 $0 — Fiserv ↗
LATE VCOther financing Nov 2020 $29M $115M Undisclosed ↗
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Growth signals

BentoBox website traffic

Latest recorded traffic for BentoBox is 2.6M monthly website visits, up 8.3% over the last three months. BentoBox's team declined 55% over the past year.

Latest monthly visits2.6M 3-month web change+8.3% 1-year team growth-55%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

  • Techstars
  • Armory Square Ventures
  • Female Founders Fund
  • Ben Leventhal
  • Camilla Marcus Siegel
  • TIA Ventures

Series A11 investors entered at this stage

Other known investors1 additional known investor

  • Fiserv
Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States91.3%
🇭🇳 Honduras3.8%
🇪🇨 Ecuador2.5%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about BentoBox on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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