Bench

About Bench

Bench Media operates as an independent media agency in Australia, focusing on creating measurable results for brands through strategic advertising. The company was founded in Sydney in 2012 by Ori Gold and Shai Luft. Gold, with a background in ad tech, martech, and engineering, and Luft, a senior marketing executive with experience in major Australian companies, were brought together by a shared frustration with the lack of control and accessibility in the advertising industry. This shared vision led them to establish an agency that combines data analytics with audience targeting to optimize marketing investments.

The firm's business model is centered on providing bespoke media solutions as a service, acting as a strategic partner for its clients' marketing teams. Bench Media generates revenue by planning, buying, and optimizing paid media campaigns across a wide array of channels, ensuring they remain technology-agnostic to prioritize performance over specific platforms. They serve a diverse client base, from established brands like Nestlé, Samsonite, and Hays Recruitment to growth-oriented businesses. The agency has worked with over 250 clients and maintains a high client retention rate.

Bench Media offers a comprehensive suite of services that span both digital and traditional media. This includes paid media management across search engine marketing (SEM), social media, display, video, audio, and out-of-home (OOH) advertising. A key offering is their proprietary platform, Bench Connect, which integrates with numerous platforms like Google Search and LinkedIn to give clients a unified view of their media mix and performance in real-time. In addition to media execution, the company provides strategic consultancy through its 'Bench Blueprint' service, an auditing program designed to assess the efficiency of a brand's digital marketing efforts. The agency has also expanded its capabilities to include SEO, influencer marketing, and social media management to offer a full-funnel service.