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Beleza na Web

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Online beauty shop in Latin America

São Paulo, BrazilFounded 2008eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2015
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Beleza na Web and the history behind them.

About Beleza na Web

Beleza na Web is a prominent online beauty retailer based in Brazil, specializing in a diverse array of cosmetics, skincare, and fragrance products. The company caters to a broad customer base, including individual consumers looking for high-quality beauty products and professional makeup artists seeking reliable supplies. Operating in the e-commerce market, Beleza na Web leverages a robust online platform to provide a seamless shopping experience, complete with detailed product descriptions, customer reviews, and various payment options. The business model revolves around direct-to-consumer sales, generating revenue through product sales and strategic partnerships with renowned beauty brands. By offering exclusive deals, loyalty programs, and frequent promotions, Beleza na Web ensures customer retention and satisfaction. The company also invests in digital marketing and social media engagement to expand its reach and maintain a competitive edge in the beauty industry.

Source: Dealroom company data

At a glance

Founded
2008
Headquarters
São Paulo, Brazil
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Beleza na Web.

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Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Series B and later1 investor entered at this stage

  • Grupo Zriser
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇧🇷 Brazil99.1%
1 country shown
Web traffic by country
5.2M monthly visits
across markets
🇧🇷 Brazil97.8%
🇺🇸 United States0.4%
🇵🇹 Portugal0.2%
🇦🇷 Argentina0.1%
🇵🇪 Peru0.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Beleza na Web on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Beleza na Web on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.