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Beleza na Web

eCommerce & Marketplaces · São Paulo, Brazil · Founded 2008

Online beauty shop in Latin America MoreLess

Beleza na Web is a prominent online beauty retailer based in Brazil, specializing in a diverse array of cosmetics, skincare, and fragrance products. The company caters to a broad customer base, including individual consumers looking for high-quality beauty products and professional makeup artists seeking reliable supplies. Operating in the e-commerce market, Beleza na Web leverages a robust online platform to provide a seamless shopping experience, complete with detailed product descriptions, customer reviews, and various payment options. The business model revolves around direct-to-consumer sales, generating revenue through product sales and strategic partnerships with renowned beauty brands. By offering exclusive deals, loyalty programs, and frequent promotions, Beleza na Web ensures customer retention and satisfaction. The company also invests in digital marketing and social media engagement to expand its reach and maintain a competitive edge in the beauty industry.

Keywords: online beauty retailer, cosmetics, skincare, fragrance, e-commerce, Brazil, direct-to-consumer, loyalty programs, digital marketing, professional makeup artists.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Beleza na Web and the history behind them.

Talent graph

Beleza na Web's talent

Book a demo to see the people
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on Beleza na Web's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 2 investors entered at this stage
Series B+ 1 investor entered at this stage
Grupo Zriser

Global footprint

Where Beleza na Web has talent and traffic

Workforce by country
1 countries with
team presence
🇧🇷 Brazil99.1%
1 country shown
Web traffic by country
5.2M monthly visits
across markets
🇧🇷 Brazil97.8%
🇺🇸 United States0.4%
🇵🇹 Portugal0.2%
🇦🇷 Argentina0.1%
🇵🇪 Peru0.1%
Top 5 markets shown

Market sentiment

What the market is saying about Beleza na Web

An AI-synthesized read of the highest-engagement posts about Beleza na Web on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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