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Beleza na Web

eCommerce & Marketplaces · São Paulo, Brazil · Founded 2008

Beleza na Web is a prominent online beauty retailer based in Brazil, specializing in a diverse array of cosmetics, skincare, and fragrance products. The company caters to a broad customer base, including individual consumers looking for high-quality beauty products and professional makeup artists seeking reliable supplies. Operating in the e-commerce market, Beleza na Web leverages a robust online platform to provide a seamless shopping experience, complete with detailed product descriptions, customer reviews, and various payment options. The business model revolves around direct-to-consumer sales, generating revenue through product sales and strategic partnerships with renowned beauty brands. By offering exclusive deals, loyalty programs, and frequent promotions, Beleza na Web ensures customer retention and satisfaction. The company also invests in digital marketing and social media engagement to expand its reach and maintain a competitive edge in the beauty industry. Keywords: online beauty retailer, cosmetics, skincare, fragrance, e-commerce, Brazil, direct-to-consumer, loyalty programs, digital marketing, professional makeup artists.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Beleza na Web and the history behind them.

Investors

3 investors on Beleza na Web's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 2 investors entered at this stage
Series B+ 1 investor entered at this stage
Grupo Zriser

Global footprint

Where Beleza na Web has talent and traffic

Workforce by country
1 countries with
team presence
🇧🇷 Brazil99.1%
1 country shown
Web traffic by country
5.2M monthly visits
across markets
🇧🇷 Brazil97.8%
🇺🇸 United States0.4%
🇵🇹 Portugal0.2%
🇦🇷 Argentina0.1%
🇵🇪 Peru0.1%
Top 5 markets shown

Talent graph

The shape of Beleza na Web's talent

Dealroom maps Beleza na Web's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

5 team members profilednamed & role-tagged by Dealroom
423 employeestotal headcount
1 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Beleza na Web

An AI-synthesized read of the highest-engagement posts about Beleza na Web on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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