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Beleza na Web
Online beauty shop in Latin America
About Beleza na Web
Beleza na Web is a prominent online beauty retailer based in Brazil, specializing in a diverse array of cosmetics, skincare, and fragrance products. The company caters to a broad customer base, including individual consumers looking for high-quality beauty products and professional makeup artists seeking reliable supplies. Operating in the e-commerce market, Beleza na Web leverages a robust online platform to provide a seamless shopping experience, complete with detailed product descriptions, customer reviews, and various payment options. The business model revolves around direct-to-consumer sales, generating revenue through product sales and strategic partnerships with renowned beauty brands. By offering exclusive deals, loyalty programs, and frequent promotions, Beleza na Web ensures customer retention and satisfaction. The company also invests in digital marketing and social media engagement to expand its reach and maintain a competitive edge in the beauty industry.
Source: Dealroom company dataAt a glance
- Founded
- 2008
- Headquarters
- São Paulo, Brazil
- Sector
- eCommerce & Marketplaces
- Power Law
- Colt$25–100M revenue
Latest news
Press, funding announcements and product moves mentioning Beleza na Web.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Series B and later1 investor entered at this stage
- GZGrupo Zriser
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Beleza na Web on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Beleza na Web on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

