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Beleza.Com
Online retail store for hair and skincare products
About Beleza.Com
Beleza.Com, operating as Beleza na Web, is an e-commerce platform based in Brazil specializing in hair and skin care products. Founded in 2008 by Alexandre Serodio, the company has established itself as a leading online beauty retailer in the Brazilian market. The platform features a portfolio of over 17,000 items from more than 360 national and international brands.
The business model is centered on direct-to-consumer online retail, generating revenue through the sale of a wide array of cosmetic products. In 2018, the company reported gross revenue of approximately 280 million reais. A significant milestone in the company's history was its acquisition by Grupo Boticário in 2019. This strategic move was aimed at strengthening Grupo Boticário's multichannel approach and online presence in a competitive market. Following the acquisition, Alexandre Serodio continued to lead the Beleza na Web operation.
The company has received investments from notable firms including Tiger Global Management and Kaszek Ventures. Beleza na Web operates primarily within the consumer products industry, with a specific focus on the beauty, hygiene, and e-commerce sectors.
Source: Dealroom company dataAt a glance
- Founded
- 2012
- Headquarters
- Guarapuava, Brazil
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