COMPANY PROFILE

Behaviour Lab

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Behaviour Lab | Driving organizational impact through advanced analytics

London, United KingdomFounded 2019Fintech

Valuation $50–100M Last recorded · 2025

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Behaviour Lab

Behaviour Lab is a software and analytics firm dedicated to enhancing investment performance for portfolio managers and asset owners. Operating within the financial services market, the company offers scalable software solutions and advisory services tailored to individuals, teams, and organizations. By leveraging expertise in finance, behavioral change, data science, and software engineering, Behaviour Lab identifies, quantifies, and mitigates the impact of statistical and unconscious biases to improve decision-making processes. The business model revolves around providing both software products and consulting services, generating revenue through subscriptions and advisory fees. The firm serves a diverse clientele, including institutional investors, asset managers, and financial advisors, aiming to foster continuous improvement in investment strategies and outcomes.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: London, United Kingdom
Employees: 16
Open positions: None listed
Dealroom signal: 65.4/100
Industry: Fintech
Sub-industry: Financial Management Solutions
Sector: Fintech, Woman Founder, uk is8 financial services
Business model: SaaS
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VC✓Equity / VC	Jul 2025	$8.7M	$35M	Undisclosed	↗
CONVERTIBLEEquity / VC	Nov 2023	$1.3M	—	Angel	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021		—

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Growth signals

Behaviour Lab website traffic

Latest recorded traffic for Behaviour Lab is 60 monthly website visits, down 92.8% over the last three months. Behaviour Lab's team declined 20% over the past year.

Latest monthly visits60 3-month web change-92.8% 1-year team growth-20%

Monthly website visitsOct 2020–Feb 2026

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