Beekman Associates

About Beekman Associates

RightSpend operates as a marketing procurement platform, primarily serving global brands across various industries. The company focuses on optimizing marketing expenditures by providing a centralized online platform that enables clients to benchmark, track, and report marketing costs effectively. RightSpend's data-driven approach allows marketing procurement teams to extract more value from their agencies, ensuring that every dollar spent delivers a return on investment. The platform is designed to help clients achieve significant savings, with an average of 20% reduction in marketing spend, which can be reinvested into further marketing activities or contribute to the bottom line. RightSpend's clientele includes seven of the top ten and over thirty of the top one hundred global companies, representing thousands of brands worldwide. By leveraging data analytics, RightSpend empowers senior procurement professionals to navigate the complexities of marketing procurement, enhancing their strategies and campaigns. The business model revolves around providing these procurement solutions, generating revenue through platform subscriptions and service fees.