BAYES Holding

About BAYES Holding

Bayes Holding, formerly known as Dojo Madness, is a non-operative holding company that specializes in gaming and esports data. The company provides market-leading tools and services tailored for business customers, including professional esports teams and tournament providers. Operating primarily in the esports market, Bayes Holding leverages its joint venture with Sportradar, a leading sports data company, to deliver advanced visualizations and analytics through its subsidiaries, Bayes Esports and Shadow Esports. Bayes Esports entered insolvency and was later acquired by GRID in September 2025. Shadow Esports excels in providing world-class visualizations and analytics for professional teams and tournament organizers. The business model revolves around offering these specialized data services and tools to enhance the performance and strategic decisions of its clients. Revenue is generated through service fees and long-term contracts with esports organizations and tournament providers.