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Bauzaar

eCommerce & Marketplaces · Milan, Italy · Founded 2012

Bauzaar operates as a specialized e-commerce platform within the Italian pet care market, focusing on food and accessories for dogs and cats. The company was founded in 2012 by Matteo Valente (CEO) and Domenico Gimeli (CFO). The inspiration for the business came during a trip to the United States, where the founders witnessed a subscription-based pet food delivery service and recognized its potential in the Italian market to save pet owners time and effort. Valente, with a background as a manager at Zalando Italia, and Gimeli, formerly with Ernst & Young, left their corporate roles to establish the startup, initially funding it with over 50,000 euros from family and personal savings. The core of Bauzaar's business model is direct-to-consumer online retail. Its key service is an "auto-delivery" option, which allows customers to schedule recurring deliveries of pet food and other products at a chosen frequency, removing the need to manually reorder. This subscription-style service is complemented by the option for single, one-off purchases. The company's product catalog includes a wide array of items such as dry and wet foods, snacks, supplements, accessories, and hygiene products from over 100 selected brands, some of which are exclusive to the platform. Revenue is generated directly from the sale of these products through its website, bauzaar.it. The company has passed through several significant milestones. After its launch, Bauzaar secured a total of $636,000 in funding over three seed rounds between 2014 and 2015, with investors including P101, H-FARM, and Club Digitale. A pivotal moment occurred in January 2017, when Megamark, a major supermarket group in Southern Italy, acquired a 42% stake in the company. This transaction provided an exit for Bauzaar's early venture capital investors and was intended to help the company enhance its product accessibility and introduce 24-hour delivery. The founders, Valente and Gimeli, retained their ownership stakes and continued to lead the company following the acquisition. Bauzaar also demonstrates a commitment to social responsibility through a donation program, contributing to certified non-profits like Save the Dogs for each new scheduled delivery initiated by a customer. Keywords: pet e-commerce, pet food delivery, subscription pet supplies, Italian pet market, online pet store, dog food online, cat food online, direct-to-consumer pets, premium pet products, Bauzaar, pet accessories, animal care, vet support, scheduled delivery, pet nutrition, Megamark, Matteo Valente, Domenico Gimeli, H-FARM, P101