Baturu

Baturu's business model centers on its B2B e-commerce platform, "Qipeipu," which serves as a comprehensive transaction hub for full-vehicle, all-brand auto parts. The platform connects upstream parts manufacturers and distributors with a wide range of downstream clients, including over 120,000 auto repair shops, dealer groups, insurance companies, and fleet operators. By creating a vast, proprietary database of auto parts and a sophisticated information system, Baturu addresses the immense complexity and fragmentation of the Chinese auto market. Revenue is generated through transactions on the platform, which aims to provide a one-stop solution for the typically fragmented and complex parts procurement needs of repair facilities.

A cornerstone of Baturu's service is its integrated and intelligent supply chain infrastructure. Recognizing that reliable delivery is critical, the company has established a nationwide logistics network. This network is built around a "seven-warehouse linkage" strategy, with major central warehouses in cities like Guangzhou, Hangzhou, Wuhan, and Tianjin, enabling Baturu to cover regions that account for over 70% of China's vehicle population. This robust仓配 (cāng pèi, warehousing and distribution) system allows the platform to fulfill over 90% of orders, which often require parts from multiple different suppliers, by consolidating them into a single, efficient delivery. The company has received multiple funding rounds from prominent investors, including Warburg Pincus, CICC, and Eastern Bell Venture Capital, and has been recognized as a "Unicorn" enterprise in Guangzhou for multiple consecutive years.