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Baton

Transportation · San Francisco, United States · Founded 2019

A technology platform that eliminates detention and dwell for truck drivers MoreLess

Baton.io is a logistics startup focused on revolutionizing the freight industry by eliminating detention time, which is the period drivers spend waiting to load or unload their cargo. This wasted time translates to significant revenue losses and dissatisfaction among drivers. Baton addresses this issue by establishing trailer pools at strategically located drop zones, currently operational in Los Angeles, with plans to expand to Atlanta, Chicago, and Dallas.

The company serves freight carriers, shippers, brokers, and end customers, aiming to streamline their operations and enhance efficiency. By using Baton's 24/7 drop yards, drivers can quickly drop off and pick up trailers, reducing their time in the city to just 15 minutes. This not only boosts driver productivity but also ensures timely deliveries, with Baton boasting a 98.2% on-time performance rate.

Baton operates in the logistics and transportation market, a sector critical to the supply chain and overall economy. The business model is based on providing a service that minimizes detention time, thereby saving money for all parties involved. Baton makes money by charging fees for the use of its drop yards and trailer pools, offering a cost-effective solution compared to the losses incurred from detention.

In summary, Baton.io is a logistics service provider that enhances efficiency in freight transportation by eliminating detention time through strategically located drop zones. This innovation benefits carriers, shippers, brokers, and end customers by saving time and money, and improving driver satisfaction.

Keywords: logistics, detention, drop zones, trailer pools, freight carriers, shippers, brokers, on-time performance, driver productivity, supply chain.

Company overview

Baton company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2019
Headquarters
San Francisco, United States
Employees
103
Open positions
7
Dealroom signal
87.8
client focusb2bsub industryLogistics & Deliverybusiness modelSaaSsectorHeavy-Duty TrucksindustryTransportation

Valuation & funding

Baton funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Sep 2022 $0 Ryder
SERIES AEquity / VC Mar 2021 $11M $50M Prologis · Trace Haggard · 8VC · Lineage
SEEDEquity / VC Nov 2019 $3.3M $13M 8VC · Prologis
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Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 103
2025 74
2024 19
2023 19
2022 19
2021 16
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Growth signals

Baton website traffic

Latest recorded traffic for Baton is 18K monthly website visits, up 63.6% over the last three months. Baton's team grew 39.2% over the past year.

Latest monthly visits18K 3-month web change+63.6% 1-year team growth+39.2%
Monthly website visits76 observations · Feb 2020–Jul 2026
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Comparisons

Baton compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Baton's talent

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Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Baton's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
8VC
Prologis
Series A 8 investors entered at this stage
Maersk
Trace Haggard
Lineage
Maersk Growth
Ryder
Jett McCandless
Shoaib Makani
Cooley
Other known 2 additional known investors
Mana Ventures
Plug and Play

Global footprint

Where Baton has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States90.6%
🇭🇺 Hungary1.9%
🇨🇴 Colombia1.9%
🇨🇦 Canada1.9%
🇯🇴 Jordan1.9%
Top 5 of 6 shown

In the news

Latest news about Baton

Recent press, funding announcements, and product moves mentioning Baton — open to read from the original sources.

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Market sentiment

What the market is saying about Baton

An AI-synthesized read of the highest-engagement posts about Baton on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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