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Baton

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A technology platform that eliminates detention and dwell for truck drivers

San Francisco, United StatesFounded 2019Transportation
Valuation $50–100M Last recorded · 2021
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About Baton

Baton.io is a logistics startup focused on revolutionizing the freight industry by eliminating detention time, which is the period drivers spend waiting to load or unload their cargo. This wasted time translates to significant revenue losses and dissatisfaction among drivers. Baton addresses this issue by establishing trailer pools at strategically located drop zones, currently operational in Los Angeles, with plans to expand to Atlanta, Chicago, and Dallas.

The company serves freight carriers, shippers, brokers, and end customers, aiming to streamline their operations and enhance efficiency. By using Baton's 24/7 drop yards, drivers can quickly drop off and pick up trailers, reducing their time in the city to just 15 minutes. This not only boosts driver productivity but also ensures timely deliveries, with Baton boasting a 98.2% on-time performance rate.

Baton operates in the logistics and transportation market, a sector critical to the supply chain and overall economy. The business model is based on providing a service that minimizes detention time, thereby saving money for all parties involved. Baton makes money by charging fees for the use of its drop yards and trailer pools, offering a cost-effective solution compared to the losses incurred from detention.

In summary, Baton.io is a logistics service provider that enhances efficiency in freight transportation by eliminating detention time through strategically located drop zones. This innovation benefits carriers, shippers, brokers, and end customers by saving time and money, and improving driver satisfaction.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2019
Headquarters
San Francisco, United States
Employees
103
Open positions
7
Dealroom signal
87.8/100
Industry
Transportation
Sub-industry
Logistics & Delivery
Sector
Transportation, Heavy-Duty Trucks
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Sep 2022 $0 — Ryder ↗
SERIES A✓Equity / VC Mar 2021 $11M $50M Prologis · Trace Haggard · 8VC · Lineage ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Baton website traffic

Latest recorded traffic for Baton is 18K monthly website visits, up 63.6% over the last three months. Baton's team grew 39.2% over the past year.

Latest monthly visits18K 3-month web change+63.6% 1-year team growth+39.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A8 investors entered at this stage

  • Maersk
  • Trace Haggard
  • Lineage
  • Maersk Growth
  • Ryder
  • Jett McCandless
  • Shoaib Makani
  • Cooley

Other known investors2 additional known investors

Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States90.6%
🇭🇺 Hungary1.9%
🇨🇴 Colombia1.9%
🇨🇦 Canada1.9%
🇯🇴 Jordan1.9%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Baton on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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