COMPANY PROFILE

Baton Market

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A new standard for business valuations, fueled by actual financial data

New York City, United StatesFounded 2021Fintech

Valuation $25–50M Last recorded · 2025

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Baton Market

BatonMarket.com is a dynamic startup that operates as a marketplace for buying and selling small businesses. The company primarily serves small business owners and potential buyers, offering a streamlined and efficient platform to facilitate these transactions. BatonMarket.com operates in the small business market, which includes a wide range of industries and sectors.

The business model of BatonMarket.com is designed to be user-friendly and cost-effective for small business owners. They provide a comprehensive suite of services that includes business valuations, access to a network of vetted experts, and verified listings of businesses for sale. One of the standout features is their free valuation service, conducted by a Chartered Financial Analyst (CFA), which helps business owners understand the worth of their business without any cost.

BatonMarket.com makes money by charging fees to their network of partners. These partners are experts in various fields such as marketing, hiring, and legal services, who help business owners improve their operations and increase their business value. This model allows BatonMarket.com to offer their core services to small business owners for free, making it an attractive option for those looking to sell their business or improve its performance.

The company ensures that all business listings are verified and include 3-5 years of financial data, providing buyers with reliable and valuable information. This reduces the time and effort buyers need to spend on due diligence, making the buying process more efficient. Additionally, BatonMarket.com facilitates introductions between buyers and sellers, ensuring that conversations are productive and focused.

In summary, BatonMarket.com is a valuable resource for small business owners and buyers, offering free valuations, expert advice, and a marketplace of verified business listings. Their revenue model relies on partner fees, allowing them to provide essential services at no cost to the business owners.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2021
Headquarters: New York City, United States
Employees: 51
Open positions: None listed
Dealroom signal: 81.7/100
Industry: Fintech
Sector: Fintech
Technology: Big Data
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES AOther financing	Jan 2025	$10M	$40M	FJ Labs · Divergent Capital · Bloomberg Beta · Burst Capital	↗
SEEDOther financing	Mar 2023	—	—	Roman Smolevskiy · Unpopular Ventures	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022		—

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Growth signals

Baton Market website traffic

Latest recorded traffic for Baton Market is 61K monthly website visits, up 110.3% over the last three months. Baton Market's team declined 3.8% over the past year.

Latest monthly visits61K 3-month web change+110.3% 1-year team growth-3.8%

Monthly website visitsOct 2022–Jul 2026

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