COMPANY PROFILE

Baseus

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A world-renowned and industry-leading new life digital brand

Shenzhen, ChinaFounded 2011Consumer Electronics

Valuation $100–250M Last recorded · 2023

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Baseus

Baseus is a dynamic and diversified consumer electronics company that designs and produces a wide range of innovative products aimed at enhancing daily life. The company serves a global market, operating in over 180 countries with more than 600 physical stores, including over 100 flagship stores. Baseus' product portfolio includes quick charge technology, smart lighting, audio devices, automotive accessories, and home appliances. The company targets tech-savvy consumers looking for practical and aesthetically pleasing solutions to everyday problems. Baseus generates revenue through direct sales in physical stores and online platforms, as well as through partnerships with dealers and distributors. The business model focuses on continuous innovation and meeting the growing demand for intelligent products.

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At a glance

Status: Operational
Founded: 2011
Headquarters: Shenzhen, China
Employees: 230
Open positions: None listed
Dealroom signal: 42.5/100
Industry: Consumer Electronics
Sector: Consumer Electronics, Hard Tech
Technology: Hardware
Business model: Manufacturing
Client focus: b2b
Investment activity: 2 companies, latest Dec 2024
Capital deployed: $5.5M
Preferred round: SEED
Links: Website LinkedIn

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Dec 2023	—	—	Shenzhen Capital Group · Yuexiu Industrial Fund · Gaorong Ventures · Xiamen C&D Emerging Industry Equity Investment	↗
SERIES A✓Equity / VC	Apr 2023	$28M	$110M	Shenzhen Capital Group · Yuexiu Industrial Fund · Shanghai CICC Capital · Gaorong Ventures	↗

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Growth signals

Baseus website traffic

Latest recorded traffic for Baseus is 570K monthly website visits, down 12.3% over the last three months. Baseus's team grew 2.2% over the past year.

Latest monthly visits570K 3-month web change-12.3% 1-year team growth+2.2%

Monthly website visitsOct 2020–Jul 2026

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