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Base (formerly Crowdvocate)
B2B customer marketing and advocacy platform for customer led revenue influence
About Base (formerly Crowdvocate)
Crowdvocate operates in the customer engagement and advocacy software market, targeting B2B marketers and CMOs. The platform provides tools for automating Voice of Customer (VoC) and advocacy processes, offering powerful insights into user journeys, preferences, and sentiment. By leveraging AI, Crowdvocate helps businesses analyze customer advocacy, willingness, and influence, enabling them to deliver compelling experiences across multiple touchpoints throughout the customer lifecycle. The business model is subscription-based, generating revenue through licensing fees for its software. Crowdvocate's clients benefit from enhanced customer loyalty, increased upsell opportunities, and improved ROI through a single platform that integrates all customer engagement activities.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 41
- Open positions
- None listed
- Dealroom signal
- 49.1/100
- Industry
- Marketing, Enterprise Software
- Sector
- AI, Hard Tech, DT and LS
- Technology
- Artificial Intelligence, Deep Tech
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jun 2022 | $15M | $60M | Wing Venture Capital · Vertex Ventures Israel | ↗ |
| SEEDEquity / VC | Feb 2018 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Base (formerly Crowdvocate) is 830 monthly website visits, up 295.2% over the last three months. Base (formerly Crowdvocate)'s team grew 7.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Wing Venture Capital
Vertex Ventures Israel
Other known investors3 additional known investors
Fusion VC
GoAhead Ventures
Meadow Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Base (formerly Crowdvocate) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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