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BarTrack

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Innovative beverage sensor system providing real-time insights to optimize draft quality and reduce waste

Irvine, United StatesFounded 2018
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for BarTrack and the history behind them.

About BarTrack

BarTrack operates in the beverage management industry, offering an advanced sensor-enabled inventory management system specifically designed for bars and taprooms. The company's core product is a non-intrusive beverage sensor that integrates with Point of Sale (POS) systems to provide real-time, automated insights into beverage programs. This technology eliminates common issues such as foamy beer and waste, ensuring that beverages are poured exactly as intended by the brewer. BarTrack serves clients in the hospitality sector, including bars, taprooms, and restaurants, who benefit from the ability to manage their entire beverage program on a single platform. The business model revolves around selling and maintaining these sensor systems, as well as providing data analytics services to help establishments optimize their operations. Revenue is generated through the sale of hardware, software subscriptions, and ongoing support services.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
Irvine, United States

Latest news

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Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Three Tree Ventures
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States97.4%
🇮🇹 Italy2.6%
2 countries shown

Market sentiment

Posts on X, past 7 days

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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