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Bai Brands

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Maker of antioxidant beverages

Princeton, United StatesFounded 2009Food

Valuation $1–2.5B Last recorded · 2016

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Bai Brands

Bai Brands, operating in the beverage industry, specializes in producing antioxidant-infused drinks that cater to health-conscious consumers. The company's product line includes Bai Antioxidant Infusions, Bai Boost, and Bai Super Tea, all of which are crafted with natural sweeteners like Stevia and enriched with electrolytes and vitamins such as Vitamin C and E. Bai's commitment to sustainability is evident in their use of 100% recycled plastic bottles, excluding the cap and label, which significantly reduces energy consumption and plastic waste. Bai's primary market consists of individuals seeking healthier beverage options without artificial sweeteners. The business model revolves around retail and wholesale distribution, with products available in major grocery chains, online platforms, and membership-based wholesale clubs like Costco. Revenue is generated through direct sales to consumers and bulk sales to retailers. Bai's innovative approach to hydration and sustainability positions it as a forward-thinking player in the beverage market.

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At a glance

Status: Acquired
Founded: 2009
Headquarters: Princeton, United States
Employees: 114
Open positions: None listed
Dealroom signal: 63.8/100
Industry: Food
Sub-industry: Innovative Food
Sector: Food, Outside Tech, Beverage, Functional Beverages
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Nov 2016	$1.7B	$1.7B	Keurig Dr Pepper	—
OtherOther financing	Jan 2016	$0	—	CAVU Consumer Partners	—

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Growth signals

Bai Brands website traffic

Latest recorded traffic for Bai Brands is 19K monthly website visits, up 5.6% over the last three months. Bai Brands's team declined 13.6% over the past year.

Latest monthly visits19K 3-month web change+5.6% 1-year team growth-13.6%

Monthly website visitsDec 2018–May 2026

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