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Bai Brands
Food · Princeton, United States · Founded 2009
Maker of antioxidant beverages MoreLess
Bai Brands, operating in the beverage industry, specializes in producing antioxidant-infused drinks that cater to health-conscious consumers. The company's product line includes Bai Antioxidant Infusions, Bai Boost, and Bai Super Tea, all of which are crafted with natural sweeteners like Stevia and enriched with electrolytes and vitamins such as Vitamin C and E. Bai's commitment to sustainability is evident in their use of 100% recycled plastic bottles, excluding the cap and label, which significantly reduces energy consumption and plastic waste. Bai's primary market consists of individuals seeking healthier beverage options without artificial sweeteners. The business model revolves around retail and wholesale distribution, with products available in major grocery chains, online platforms, and membership-based wholesale clubs like Costco. Revenue is generated through direct sales to consumers and bulk sales to retailers. Bai's innovative approach to hydration and sustainability positions it as a forward-thinking player in the beverage market.
Keywords: antioxidant-infused, natural sweeteners, electrolytes, vitamins, recycled plastic, health-conscious, hydration, sustainability, retail distribution, beverage industry.
Company overview
Bai Brands company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Princeton, United States
- Employees
- 114
- Open positions
- None listed
- Dealroom signal
- 63.8
Valuation & funding
Bai Brands funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Nov 2016 | $1.7B | $1.7B | Keurig Dr Pepper | — |
| OtherOther financing | Jan 2016 | $0 | — | CAVU Consumer Partners | — |
| EARLY VCEquity / VC | Sep 2014 | $10M | $40M | Undisclosed | — |
| SERIES AEquity / VC | Jun 2013 | — | — | Strand Equity Partners | — |
| EARLY VCEquity / VC | Jan 2012 | $200K | $800K | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 114 |
| 2025 | 132 |
| 2024 | 132 |
| 2023 | 132 |
| 2022 | 132 |
| 2021 | 135 |
| 2020 | 142 |
Growth signals
Bai Brands website traffic
Latest recorded traffic for Bai Brands is 19K monthly website visits, up 5.6% over the last three months. Bai Brands's team declined 13.6% over the past year.
Comparisons
Bai Brands compared with similar companies
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Talent graph
Bai Brands's talent
Source: Dealroom Talent Intelligence.
Investors
4 investors on Bai Brands's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Bai Brands has talent and traffic
team presence
In the news
Latest news about Bai Brands
Recent press, funding announcements, and product moves mentioning Bai Brands — open to read from the original sources.
Market sentiment
What the market is saying about Bai Brands
An AI-synthesized read of the highest-engagement posts about Bai Brands on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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