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Badgeville

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The leading gamification company. With a combination of in-app gamification, SaaS platform and big data analytics, Badgeville is building the future of work.

Menlo Park, United StatesFounded 2010Other B2B Software
Valuation $5–10M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Badgeville and the history behind them.

About Badgeville

Badgeville is a company that specializes in gamification and behavior management solutions. It operates in the enterprise software market, focusing on enhancing user engagement and productivity through gamification techniques. Gamification involves applying game-design elements, such as points, badges, and leaderboards, to non-game contexts to motivate and increase user activity.

Badgeville primarily serves large enterprises and organizations that aim to improve employee performance, customer engagement, and overall user experience. Their clients span various industries, including retail, finance, healthcare, and technology. By integrating Badgeville's solutions, these companies can drive desired behaviors among employees and customers, such as increased sales, better customer service, and higher levels of employee training and development.

The company's business model is based on a software-as-a-service (SaaS) approach. This means that clients subscribe to Badgeville's platform and services on a recurring basis, typically monthly or annually. Badgeville generates revenue through these subscription fees, as well as through additional services such as customization, consulting, and support.

Badgeville's platform offers a range of features, including real-time analytics, customizable gamification elements, and integration capabilities with existing enterprise systems like SAP Commerce Cloud. This allows clients to seamlessly incorporate gamification into their current workflows and systems, enhancing the overall user experience without significant disruption.

In summary, Badgeville leverages gamification to help enterprises boost engagement and productivity. By offering a SaaS platform with customizable features and integration options, it serves a diverse range of industries, driving revenue through subscription fees and additional services.

Source: Dealroom company data

At a glance

Founded
2010
Headquarters
Menlo Park, United States
Sector
Other B2B Software

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Maynard Webb
  • Joe Lonsdale

Series A7 investors entered at this stage

Series B and later2 investors entered at this stage

Team profiled 50 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🏳️ Côte d'Ivoire100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Badgeville on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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