Badge

About Badge

Badge provides a wallet platform for businesses to create, manage, and analyze experiences within Apple and Google Wallets. It offers the infrastructure to make these digital wallets programmable and dynamic, enabling companies to issue, update in real-time, and measure the performance of items like loyalty cards, gift cards, tickets, and memberships. The platform allows wallet cards and passes to become dynamic surfaces that can adapt based on user context, behavior, location, and time.

Founded in 2023 by Eric Senn (CEO), Jason Senn (CCO), and Stanley Tran, the San Francisco-based company aims to transform digital wallets into a primary customer interface. Badge has secured a total of $17.1 million in funding, which includes a $3.3 million seed round and a $13.8 million Series A round led by TTV Capital. Other notable investors include Stripe, QED Investors, Synchrony Ventures, and Infinity Ventures. This capital is intended to accelerate the company's go-to-market strategy, enhance product capabilities, and strengthen partnerships with enterprise brands.

The business model is centered on providing a single, no-code platform that serves as scalable infrastructure for enterprises. This allows clients to engage with customers directly through their mobile devices. Features include the ability to update card balances and offers, send contextual messages based on location or behavior, and drive traffic to both online and physical stores. By making wallets programmable, Badge facilitates what it terms "wallet commerce," where transactions are initiated directly from the wallet interface.