COMPANY PROFILE

Backplane

Backplane believes that the future of social networking does not lie in an all-encompassing network, but in niche networks with purpose

Palo Alto, United StatesFounded 2011eCommerce & Marketplaces

Valuation $50–100M Last recorded · 2012

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Backplane

The Back Plane operates in the health and wellness sector, offering a range of clinically tested products such as CBD gummies, male enhancement supplements, and skincare solutions. The company targets health-conscious consumers looking for scientifically validated products to improve their well-being. Operating primarily through an e-commerce model, The Back Plane generates revenue by selling its products directly to consumers via its website. The company leverages certifications from international experts to build trust and credibility among its clientele. By focusing on niche markets like male enhancement and pain relief, The Back Plane differentiates itself in a crowded marketplace. The business model is straightforward: develop, test, and market health products that meet specific consumer needs, thereby driving sales and customer loyalty.

MoreLess Source: Dealroom company data

At a glance

Status: Closed
Founded: 2011
Headquarters: Palo Alto, United States
Employees: 7
Open positions: None listed
Dealroom signal: 0.0/100
Industry: Wellness Beauty
Sector: eCommerce & Marketplaces, Social
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 1 company, latest Feb 2012
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
CONVERTIBLE✓Equity / VC	Mar 2015	$5M	—	Undisclosed	—
EARLY VCEquity / VC	Sep 2013	$0	—	Undisclosed	—

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Growth signals

Backplane website traffic

Latest recorded traffic for Backplane is 420 monthly website visits, down 36.4% over the last three months. Backplane's team grew 0% over the past year.

Latest monthly visits420 3-month web change-36.4% 1-year team growth0%

Monthly website visitsMar 2017–Feb 2018

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