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Backplane
eCommerce & Marketplaces · Palo Alto, United States · Founded 2011
Backplane believes that the future of social networking does not lie in an all-encompassing network, but in niche networks with purpose MoreLess
The Back Plane operates in the health and wellness sector, offering a range of clinically tested products such as CBD gummies, male enhancement supplements, and skincare solutions. The company targets health-conscious consumers looking for scientifically validated products to improve their well-being. Operating primarily through an e-commerce model, The Back Plane generates revenue by selling its products directly to consumers via its website. The company leverages certifications from international experts to build trust and credibility among its clientele. By focusing on niche markets like male enhancement and pain relief, The Back Plane differentiates itself in a crowded marketplace. The business model is straightforward: develop, test, and market health products that meet specific consumer needs, thereby driving sales and customer loyalty.
Keywords: CBD gummies, male enhancement, skincare, health products, wellness, e-commerce, clinically tested, pain relief, niche markets, consumer trust.
Company overview
Backplane company information
The essential company record, classifications and operating signals in one place.
- Status
- Closed
- Founded
- 2011
- Headquarters
- Palo Alto, United States
- Employees
- 7
- Open positions
- None listed
- Dealroom signal
- 0.0
- Investment activity
- 1 companies · latest Feb 2012
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Backplane funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLE✓Equity / VC | Mar 2015 | $5M | — | Undisclosed | — |
| EARLY VCEquity / VC | Sep 2013 | $0 | — | Undisclosed | — |
| SERIES A✓Equity / VC | Feb 2012 | $12M | $48M | Greylock Partners · Menlo Ventures · TomorrowVentures · Safa Rashtchy | — |
| ANGEL✓Equity / VC | Aug 2011 | $1.8M | $7.2M | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 7 |
| 2025 | 7 |
| 2024 | 7 |
| 2023 | 7 |
| 2022 | 8 |
| 2021 | 8 |
| 2020 | 9 |
Growth signals
Backplane website traffic
Latest recorded traffic for Backplane is 420 monthly website visits, down 36.4% over the last three months. Backplane's team grew 0% over the past year.
Comparisons
Backplane compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Backplane investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Backplane's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Backplane has talent and traffic
team presence
In the news
Latest news about Backplane
Recent press, funding announcements, and product moves mentioning Backplane — open to read from the original sources.
Market sentiment
What the market is saying about Backplane
An AI-synthesized read of the highest-engagement posts about Backplane on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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