Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Backflip

Explore full profile

The company is backflip, a real estate lending platform that offers investors and entrepreneurs access to capital and high-quality tools to make value-add real estate investing more accessible

Bee Cave, United StatesFounded 2020Fintech
Valuation $100–250M Last recorded · 2024
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Backflip and the history behind them.

About Backflip

Dobackflip.com is a fintech startup that operates in the real estate investment market. It provides a unique blend of financial services and technology to support real estate entrepreneurs. The company's primary offering is fast, tailored loans for property deals, which are designed to give investors the confidence and cash flow they need to close transactions quickly and efficiently.

The business model is centered around streamlining the loan process, making it easier for clients to apply for and receive funding. This is achieved through the use of advanced technology, including artificial intelligence (AI) that can analyze investment opportunities in real-time. This means that clients can run their daily deals in seconds, never missing out on a potentially lucrative opportunity.

In addition to providing loans, Backflip also offers a personal advisory service. Each client is assigned a loan expert who helps tailor financing to their specific goals and continues to provide advice and service throughout the loan period. This personal touch sets Backflip apart from traditional lenders and is highly valued by its clients.

Backflip's clients are primarily real estate entrepreneurs who need quick and easy access to funding. The company's services are particularly useful for those who are always on the go, as they can use the Backflip app to instantly get property comparisons (comps) whenever they spot a potential investment.

In terms of revenue, Backflip makes money from the interest charged on the loans it provides. The company's use of technology to streamline the loan process and provide real-time investment analysis also gives it a competitive edge, potentially attracting more clients and increasing its market share.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Bee Cave, United States
Employees
81
Open positions
None listed
Dealroom signal
63.6/100
Industry
Fintech, Real Estate
Sub-industry
Real Estate Services, Financial Management Solutions, Real Estate Software
Sector
Fintech
Technology
Artificial Intelligence, Mobile app
Client focus
b2b
Investment activity
1 company, latest Jun 2023
Capital deployed
—
Preferred round
ACQUISITION

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Dec 2025 $100M — Undisclosed ↗
DEBTDebt Oct 2024 $154M — Setpoint · Performance Trust Capital Partners ↗
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

Backflip website traffic

Latest recorded traffic for Backflip is 90 monthly website visits, down 84.5% over the last three months. Backflip's team grew 6.6% over the past year.

Latest monthly visits90 3-month web change-84.5% 1-year team growth+6.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A5 investors entered at this stage

  • FirstMark
  • Gregg Freishtat
  • Rob Barber
  • Crow Holdings Capital
  • ECMC

Series B and later2 investors entered at this stage

  • Setpoint
  • Performance Trust Capital Partners

Other known investors1 additional known investor

  • Antler
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States97.9%
🇹🇷 Turkey2.1%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Backflip on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Backflip’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.