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Backflip

Fintech · Denver, United States · Founded 2020

The company is backflip, a real estate lending platform that offers investors and entrepreneurs access to capital and high-quality tools to make value-add real estate investing more accessible MoreLess

Dobackflip.com is a fintech startup that operates in the real estate investment market. It provides a unique blend of financial services and technology to support real estate entrepreneurs. The company's primary offering is fast, tailored loans for property deals, which are designed to give investors the confidence and cash flow they need to close transactions quickly and efficiently.

The business model is centered around streamlining the loan process, making it easier for clients to apply for and receive funding. This is achieved through the use of advanced technology, including artificial intelligence (AI) that can analyze investment opportunities in real-time. This means that clients can run their daily deals in seconds, never missing out on a potentially lucrative opportunity.

In addition to providing loans, Backflip also offers a personal advisory service. Each client is assigned a loan expert who helps tailor financing to their specific goals and continues to provide advice and service throughout the loan period. This personal touch sets Backflip apart from traditional lenders and is highly valued by its clients.

Backflip's clients are primarily real estate entrepreneurs who need quick and easy access to funding. The company's services are particularly useful for those who are always on the go, as they can use the Backflip app to instantly get property comparisons (comps) whenever they spot a potential investment.

In terms of revenue, Backflip makes money from the interest charged on the loans it provides. The company's use of technology to streamline the loan process and provide real-time investment analysis also gives it a competitive edge, potentially attracting more clients and increasing its market share.

Keywords: Real Estate Investment, Fintech, Fast Loans, Streamlined Process, Real-Time Analysis, Personal Advisory Service, Property Deals, Competitive Edge, Technology, Market Share.

Company overview

Backflip company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
Denver, United States
Employees
81
Open positions
None listed
Dealroom signal
63.6
Investment activity
1 companies · latest Jun 2023
Capital deployed
Preferred round
ACQUISITION
sub industryReal Estate Servicessub industryFinancial Management SolutionsindustryFintechindustryReal Estatesub industryReal Estate Softwareclient focusb2btechnologyArtificial IntelligencetechnologyMobile app

Valuation & funding

Backflip funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Dec 2025 $100M Undisclosed
DEBTDebt Oct 2024 $154M Setpoint · Performance Trust Capital Partners
EARLY VCOther financing Oct 2024 $30M $120M ECMC
SERIES AOther financing Apr 2024 $15M $60M Greg Waldorf · Vertical Venture Partners · Gregg Freishtat · Revel Partners
FundingOther financing Mar 2023 $265K $40M Antler
DEBTDebt May 2022 Undisclosed
SEEDOther financing May 2022 Revel Partners · Great Oaks Venture Capital · Greg Waldorf · LiveOak Venture Partners
SEEDOther financing Mar 2021 Operator Partners
Showing 8 recorded eventsUnlock the complete deal history →

Growth signals

Backflip website traffic

Latest recorded traffic for Backflip is 90 monthly website visits, down 84.5% over the last three months. Backflip's team grew 6.6% over the past year.

Latest monthly visits90 3-month web change-84.5% 1-year team growth+6.6%
Monthly website visits42 observations · Oct 2022–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Backflip compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Backflip investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Backflip's talent

Book a demo to see the people
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

14 investors on Backflip's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Operator Partners
Vertical Venture Partners
Revel Partners
Great Oaks Venture Capital
Greg Waldorf
LiveOak Venture Partners
Series A 5 investors entered at this stage
FirstMark
Gregg Freishtat
Rob Barber
Crow Holdings Capital
ECMC
Series B+ 2 investors entered at this stage
Setpoint
Performance Trust Capital Partners
Other known 1 additional known investor
Antler

Global footprint

Where Backflip has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States97.9%
🇹🇷 Turkey2.1%
2 countries shown

In the news

Latest news about Backflip

Recent press, funding announcements, and product moves mentioning Backflip — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Backflip

An AI-synthesized read of the highest-engagement posts about Backflip on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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