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Backflip
The company is backflip, a real estate lending platform that offers investors and entrepreneurs access to capital and high-quality tools to make value-add real estate investing more accessible
About Backflip
Dobackflip.com is a fintech startup that operates in the real estate investment market. It provides a unique blend of financial services and technology to support real estate entrepreneurs. The company's primary offering is fast, tailored loans for property deals, which are designed to give investors the confidence and cash flow they need to close transactions quickly and efficiently.
The business model is centered around streamlining the loan process, making it easier for clients to apply for and receive funding. This is achieved through the use of advanced technology, including artificial intelligence (AI) that can analyze investment opportunities in real-time. This means that clients can run their daily deals in seconds, never missing out on a potentially lucrative opportunity.
In addition to providing loans, Backflip also offers a personal advisory service. Each client is assigned a loan expert who helps tailor financing to their specific goals and continues to provide advice and service throughout the loan period. This personal touch sets Backflip apart from traditional lenders and is highly valued by its clients.
Backflip's clients are primarily real estate entrepreneurs who need quick and easy access to funding. The company's services are particularly useful for those who are always on the go, as they can use the Backflip app to instantly get property comparisons (comps) whenever they spot a potential investment.
In terms of revenue, Backflip makes money from the interest charged on the loans it provides. The company's use of technology to streamline the loan process and provide real-time investment analysis also gives it a competitive edge, potentially attracting more clients and increasing its market share.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- Bee Cave, United States
- Employees
- 81
- Open positions
- None listed
- Dealroom signal
- 63.6/100
- Industry
- Fintech, Real Estate
- Sub-industry
- Real Estate Services, Financial Management Solutions, Real Estate Software
- Sector
- Fintech
- Technology
- Artificial Intelligence, Mobile app
- Client focus
- b2b
- Investment activity
- 1 company, latest Jun 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Dec 2025 | $100M | — | Undisclosed | ↗ |
| DEBTDebt | Oct 2024 | $154M | — | Setpoint · Performance Trust Capital Partners | ↗ |
Growth signals
Latest recorded traffic for Backflip is 90 monthly website visits, down 84.5% over the last three months. Backflip's team grew 6.6% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Operator Partners
Vertical Venture Partners
Revel Partners
Great Oaks Venture Capital
Greg Waldorf
LiveOak Venture Partners
Series A5 investors entered at this stage
FirstMark- GFGregg Freishtat
Rob Barber
Crow Holdings Capital- ECECMC
Series B and later2 investors entered at this stage
Setpoint
Performance Trust Capital Partners
Other known investors1 additional known investor
Antler
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Backflip on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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