B
Backer (CollegeBacker)
A social savings platform that helps people create tax-free 529 accounts for their children, provides investment guidance, and allows family and friends to contribute with ease
About Backer (CollegeBacker)
A social savings platform that simplifies saving for college by facilitating the creation and management of tax-free 529 accounts.
Read full description
The company provides investment guidance through a robo-advice service, assisting families in selecting and managing a suitable 529 plan and investment portfolio. The platform's core offering is augmented by a social savings feature, which enables friends, family, and even employers to contribute to a child's college fund, thereby broadening the savings base.
Based in San Francisco, the venture-backed firm targets parents and families looking to invest in education, positioning itself as a user-friendly solution in the fintech and edtech spaces. The business model is predicated on its robo-advisory and investment services, making it accessible to a wide range of users, including low- and middle-income families.
At a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- San Francisco, United States
- Employees
- 29
- Open positions
- None listed
- Dealroom signal
- 71.5/100
- Industry
- Fintech
- Sub-industry
- Financial Management Solutions, Wealth Management
- Sector
- Fintech, Pension and Savings, financial inclusion
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Dec 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Dec 2023 | $9.5M | $38M | WndrCo | ↗ |
| EARLY VC✓Equity / VC | Apr 2021 | $8.4M | $34M | Tom Blaisdell · Ulu Ventures · Correlation Ventures · Great Oaks Venture Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Backer (CollegeBacker) is 7.2K monthly website visits, down 34.5% over the last three months. Backer (CollegeBacker)'s team grew 3.6% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Series A10 investors entered at this stage
Crosslink Capital- TBTom Blaisdell
Correlation Ventures
Sam Yam
Daniel Macklin
Rally Ventures
Jim Feuille
Expansion Venture Capital
Reach Capital
WndrCo
Other known investors2 additional known investors
500 Global
Christine Yaged
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Backer (CollegeBacker) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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