B
Baby.com.br
eCommerce & Marketplaces · Itapevi, Brazil · Founded 2011
An e-commerce retailer of baby products MoreLess
Baby.com.br was an e-commerce company headquartered in São Paulo, Brazil, that operated as an online retailer for baby products. The company was founded in October 2011 by American family members Davis Smith, and brothers Kimball and McKay Thomas. The idea originated while Smith was a student at the Wharton School and Kimball Thomas was at Harvard Business School. After exploring around 60 business ideas, they decided to focus on a baby products e-commerce website for the Brazilian market, a concept born from Smith's difficulty in finding baby diapers during a trip to Rio in 2010.
The business operated exclusively online, offering a wide range of products for babies and pregnant women, including clothing, footwear, toys, diapers, strollers, and health and hygiene items. Its business model was direct-to-consumer e-commerce, generating revenue from the sale of these products. The company aimed to address the challenge of finding quality baby products in Brazil, where they were often expensive and difficult to locate, particularly for the growing middle class. To build trust with consumers in a market skeptical of online shopping, Baby.com.br secured an endorsement from Brazilian celebrity Angélica, who became an investor and the company's "Chief Mommy Officer".
Baby.com.br secured significant venture capital, raising a Series A round of $4.4 million in February 2011 from investors including Tiger Global, Monashees Capital, and SV Angel. This was followed by a Series B round of $16.7 million in March 2012, led by Accel Partners. Over its lifetime, the company raised a total of approximately $21.1 million. Despite its initial success and rapid growth, the company faced a challenging and competitive market. In July 2014, the assets of Baby.com.br were acquired by its main competitor, BebeStore. Following the acquisition, co-founder Kimball Thomas transitioned to Dinda, a flash-sales site for maternal and baby products that Baby.com.br had started in 2012.
Keywords: Baby.com.br, e-commerce, baby products, Brazil, online retail, diapers, strollers, baby clothing, maternity products, Davis Smith, Kimball Thomas, Accel Partners, Tiger Global, Monashees Capital, BebeStore, Dinda, Angélica, startup, venture capital, Brazilian market, online store, baby care, children's products
Company overview
Baby.com.br company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2011
- Headquarters
- Itapevi, Brazil
- Employees
- 673
- Open positions
- None listed
- Dealroom signal
- 79.9
Valuation & funding
Baby.com.br funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2014 | $0 | — | Undisclosed | — |
| SERIES B✓Equity / VC | Mar 2012 | $17M | $67M | Greenoaks Capital Partners · Social Capital · Valor Capital Group · Accel | — |
| SERIES A✓Equity / VC | Oct 2011 | $4.4M | $18M | Tiger Global · Monashees | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $5.7M | 0% | 675 |
| 2025 | $5.7M | 0% | 585 |
| 2024 | $5.7M | 0% | 419 |
| 2023 | $5.7M | 0% | 419 |
| 2022 | $5.7M | 0% | 419 |
| 2021 | $5.7M | 0% | 410 |
| 2020 | $5.7M | — | 489 |
Growth signals
Baby.com.br website traffic
Latest recorded traffic for Baby.com.br is 160 monthly website visits, up 100% over the last three months. Baby.com.br's team grew 15% over the past year.
Comparisons
Baby.com.br compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
Baby.com.br's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Baby.com.br has talent and traffic
team presence
In the news
Latest news about Baby.com.br
Recent press, funding announcements, and product moves mentioning Baby.com.br — open to read from the original sources.
Market sentiment
What the market is saying about Baby.com.br
An AI-synthesized read of the highest-engagement posts about Baby.com.br on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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