B:eat Corp

About B:eat Corp

B:eat Corp is a food-tech company that develops and operates unmanned robotic cafes. The company is a spin-off from Danal F&B, established as a new corporation in October 2020, and it attracted a Series A investment of about 10 billion won upon its launch.

The firm's core product is the 'b;eat' series of robotic cafes, such as the b;eat 3.0 and b;eat 3X, which are housed in booths and can handle the entire process of ordering, beverage manufacturing, and serving without human intervention. Customers can place orders for drinks, including coffee, via a mobile app or a kiosk. The business operates on both a B2B and B2C model, with over 120 robot cafe locations in places like corporate offices, apartments, and rest areas.

A significant part of B:eat Corp's business model involves its proprietary 'i-MAD' platform, a store control solution developed to maximize the efficiency of unmanned store automation. This platform monitors inventory, material consumption cycles, and robot equipment status in real-time. The booths are also equipped with digital signage, creating an advertising revenue stream by broadcasting media, such as K-pop music videos, while customers wait for their orders. This is part of a strategy to promote K-content and sell related merchandise through the app.