Axcelerant

About Axcelerant

Axelerant operates as a digital experience agency, providing integrated services to a diverse client base that includes other agencies, enterprises, and various organizations. The company's service portfolio encompasses Drupal development, Acquia solutions, DevOps, frontend engineering, quality engineering, and consulting.

The company was founded before 2012 by Ankur Gupta, an Open Source enthusiast and Georgia Tech graduate, along with his cousin in Atlanta. It began as a two-person web development firm focused on building large websites with Content Management System (CMS) technologies, particularly Drupal. A significant milestone occurred in 2012 when, after moving to India and hiring the first full-time team members, a flood in their physical office prompted a pivotal decision. The team chose to work remotely, a model the company has maintained ever since. By 2013, with over a dozen team members, the company was delivering digital platforms for clients like GQ India and Cal State LA. A key moment for the founder, Ankur Gupta, was reconsidering a merger and deciding to invest heavily in the company's culture, focusing on team member happiness as a driver for customer satisfaction. The company expanded globally in 2015 and diversified its service offerings by 2018 to include DevOps and Quality Engineering, serving clients such as Stanford University and the United Nations.

Axelerant's business model is service-based, offering solutions through various delivery models like staffing, projects, and ongoing support. They serve as a technical implementation partner for other marketing and technology agencies, such as Proctor + Stevenson, and have worked with major enterprises like Red Hat to deliver platforms. The firm helps clients with digital strategy, design, and development to address business challenges. Their approach blends human-centered design with software engineering, from prototyping and testing to full implementation, to create effective products and experiences. They also provide marketing automation services, helping organizations with audience segmentation and implementing analytics to personalize campaigns and improve marketing return on investment, utilizing tools like Acquia Campaign Studio.