Aww

About Aww

Aww Inc. is a Tokyo-based company operating at the intersection of artificial intelligence and 3DCG, specializing in the creation and management of virtual humans. Founded in 2019 by Takayuki Moriya, the firm has positioned itself as a key player in Asia's burgeoning virtual influencer market. Moriya, who serves as CEO, has a background in video production, advertising, and branding, and was inspired to create the company after his early experiences with the virtual world Second Life. He established Aww Inc. in 2018 after creating imma, who is now recognized as Asia's first virtual human.

The company's core business revolves around developing and producing hyper-realistic, computer-generated characters for a variety of commercial applications. These virtual humans are utilized as brand ambassadors, fashion models, and social media influencers, serving clients in sectors ranging from high fashion and automotive to technology and entertainment. Aww Inc.'s revenue streams include producing virtual humans for corporate promotions, licensing its proprietary virtual human technology, and managing its own roster of in-house digital talent. The business model focuses on creating detailed personas and backstories for its characters, allowing them to build authentic connections with audiences on social media platforms.

Aww's flagship creation, a virtual model named imma, has achieved significant global recognition. Characterized by her signature pink bob, imma has amassed a substantial following on social media and has collaborated with major international brands such as Porsche, IKEA, Dior, and Amazon. The company's technological capabilities are extensive, blending voice recognition, advanced language models, and proprietary 3DCG to create interactive and autonomous AI agents. A significant milestone was the June 2024 announcement of a technological partnership with NVIDIA to advance its AI-driven virtual human technology, aiming to enhance the realism and interactive capabilities of its creations. The company has also expanded into virtual fashion with its 'Astral Body' line, designed for digital avatars.