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Avvo
Lawyer directory and fixed-fee legal service marketplace that connects individuals with lawyers
About Avvo
Avvo operates as a comprehensive legal platform designed to help individuals navigate their legal needs. The platform provides ratings, reviews, and disciplinary records for lawyers across all states in the U.S., making it easier for clients to find the right legal representation. Avvo serves a wide range of clients, from individuals seeking legal advice to businesses needing specialized legal services. The market it operates in is the legal services industry, which includes various practice areas such as bankruptcy, criminal defense, family law, and more.
Read full description
Avvo's business model is primarily based on providing free access to legal information and connecting clients with lawyers. The platform generates revenue through advertising, premium subscriptions for lawyers, and lead generation services. Lawyers can enhance their profiles and visibility on the platform by subscribing to premium services, which helps them attract more clients.
Avvo also offers a free Q&A section where users can post legal questions and receive advice from multiple lawyers, further enhancing its value proposition. The platform aims to make legal services more accessible and transparent by providing detailed information about lawyers' credentials and disciplinary records.
At a glance
- Status
- Acquired
- Founded
- 2006
- Headquarters
- Seattle, United States
- Employees
- 175
- Open positions
- 18
- Dealroom signal
- 68.4/100
- Industry
- Legal, Jobs Recruitment
- Sub-industry
- Self-service and Lawyer Marketplace
- Sector
- eCommerce & Marketplaces, Ticketing, Entertainment, Alternative Legal Service Provider, Legal Tech
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Avvo.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2018 | $0 | — | Internet Brands | CarsDirect.com | — |
| SERIES EOther financing | Jul 2015 | $72M | $650M | TCV · Cercano Management · Coatue Management | — |
Growth signals
Latest recorded traffic for Avvo is 3.1M monthly website visits, down 6.1% over the last three months. Avvo's team declined 6.4% over the past year.
Open positions
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Barney Harford
Benchmark
Ignition Partners
Series B and later4 investors entered at this stage
Other known investors1 additional known investor
Internet Brands | CarsDirect.com
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Avvo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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