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Avocado Store

eCommerce & Marketplaces · Hamburg, Germany · Founded 2010

Avocado Store is a German e-commerce platform that was founded in 2010 by Mimi Sewalski, Niklas Höhne, and Stephan Uhrenbacher. The company is headquartered in Hamburg, Germany, and has become Germany's largest online marketplace for eco-fashion and green lifestyle products. The founders' vision was to create a platform that offers sustainable alternatives to conventional products, making it easier for consumers to shop consciously. Mimi Sewalski, with her background in cultural studies and passion for sustainability, has been a driving force behind the company's growth and commitment to ethical standards. Stephan Uhrenbacher, a serial entrepreneur, brought his experience from founding companies like Qype and ninety-nine. Niklas Höhne, a respected climate scientist, contributed his expertise to ensure the platform's credibility and scientific-based sustainability criteria. Avocado Store operates as a marketplace, connecting conscious consumers with a wide range of sustainable brands and products. The platform serves a growing market of environmentally and socially aware shoppers who are looking for ethically produced and eco-friendly goods. The business model is based on a commission fee charged to the vendors for each sale made through the platform. This model allows Avocado Store to offer a diverse product selection without holding inventory, while providing a platform for small and medium-sized sustainable businesses to reach a larger audience. The platform features a wide variety of products, including clothing, shoes, accessories, home goods, and cosmetics. Each product sold on Avocado Store must meet a set of sustainability criteria, which are clearly displayed on the product page. These criteria include factors such as whether the product is organic, fair trade, recycled, vegan, or made in Germany. This transparency allows consumers to make informed purchasing decisions based on their values. Keywords: e-commerce, sustainable, marketplace, eco-fashion, green lifestyle, ethical, organic, fair trade, vegan, Germany