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Autopedia

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Omnichannel automotive marketplace for auctions and retail

Seoul, South KoreaFounded 2019Transportation
Valuation $50–100M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Autopedia and the history behind them.

About Autopedia

PT Autopedia Sukses Lestari Tbk (ASLC) is an omnichannel automotive marketplace based in Jakarta, Indonesia, operating as a subsidiary of the Triputra Group's PT Adi Sarana Armada Tbk (ASSA). The company provides a comprehensive ecosystem for the automotive industry, covering car and motorcycle auctions, online and offline vehicle sales, inspection services, and vehicle price data.

Autopedia's history began in mid-2014 with the establishment of the BidWin car auction in Jakarta. A significant milestone occurred in 2019 when the company acquired a 51% stake in PT JBA Indonesia, a prominent automotive auction pioneer with Japanese origins, leading to the creation of the JBA BidWin Auction brand, known as "JBA". This acquisition solidified its position as a major player in Indonesia's auction market. The company went public in January 2022.

The business operates through several key segments. JBA is its auction business for both corporate and individual clients. Caroline.id serves as the online-to-offline (O2O) platform for buying, selling, and trading used cars, featuring physical showrooms for customer access. Cartalog is an AI-powered price engine that provides market price estimations for used cars, supporting the pricing decisions across all of Autopedia's business units and is also offered as a subscription service. Additionally, the company operates MotoGadai, a vehicle pawn service to provide working capital for dealers. Revenue is generated from auction fees, vehicle sales through its retail arm, and subscriptions to its data services.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Seoul, South Korea
Employees
16
Open positions
None listed
Dealroom signal
32.1/100
Industry
Transportation
Sector
Transportation

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AOther financing Apr 2023 $11M $44M Korea SMEs and Startups Agency · STIC Ventures · SBI Investment · CJ Investment ↗
SEEDOther financing Dec 2021 $2.5M $10M Kudos Ventures · CKD Venture Capital Corporation ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Autopedia website traffic

Latest recorded traffic for Autopedia is 6.9K monthly website visits, up 46.8% over the last three months. Autopedia's team declined 5.9% over the past year.

Latest monthly visits6.9K 3-month web change+46.8% 1-year team growth-5.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • BonAngels
  • Kudos Ventures
  • CKD Venture Capital Corporation

Series A6 investors entered at this stage

  • STIC Ventures
  • Korea SMEs and Startups Agency
  • SBI Investment
  • CJ Investment
  • HL Holdings
  • IBK Capital
Employees 16 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇰🇷 South Korea100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Autopedia on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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