AuthenticID

About AuthenticID

AuthenticID operates as a specialized provider of identity proofing and fraud prevention solutions, catering primarily to large enterprises. The company was established in 2001 and has since positioned itself as a critical partner for businesses navigating the complexities of digital identity verification. The initial concept for the firm arose when founder Blair Cohen, a serial entrepreneur with over three decades in the background screening and identity field, identified critical vulnerabilities in traditional identity authentication methods that relied on easily compromised personal data. Cohen's prior ventures, including founding the background screening company InfoMart in 1989 and the Association of Consumer Reporting Agencies in 1999, provided him with deep insights into the shortcomings of existing systems, leading directly to the creation of AuthenticID.

The firm's business model is centered on providing a fully automated, AI-driven platform that reduces fraud and streamlines customer onboarding for its clients. Revenue is generated on a subscription or usage-based model, offering a suite of services to sectors such as financial services, telecommunications, and government. AuthenticID serves a significant portion of the market, including a majority of U.S. wireless carriers, three of the top U.S. banks, and two of the top three credit reporting agencies. A key milestone for the company was securing a $100 million minority growth investment from Long Ridge Equity Partners in July 2021 to fuel its expansion and product development. More recently, in August 2025, AuthenticID was acquired by Incode Technologies to create a combined, more powerful AI-based identity fraud platform.

The company's core offering is a 100% automated identity proofing platform that leverages artificial intelligence, machine learning, and computer vision. This technology provides near-instant verification results with over 99% accuracy. Key products include ID Verification, which conducts over 500 forensic checks on government-issued documents, and Biometric Authentication, which uses facial recognition with liveness detection to prevent spoofing from deepfakes and masks. The platform also features solutions like Fraud Shield and Velocity Checks to block repeated fraud attempts and a system for detecting synthetic signatures on fraudulent documents. In late 2024, the company launched AuthenticID360, a holistic platform integrating its various verification and risk-scoring capabilities to provide faster, more efficient service.