Authentic Vision

About Authentic Vision

Founded in 2012 by Thomas Weiss, Authentic Vision emerged from a university project aimed at creating an unhackable authentication system. Weiss, leveraging his background in cryptology and IT security, sought to develop a technology that could empower anyone with a smartphone to instantly verify a product's authenticity. Headquartered in Salzburg, Austria, the company has since expanded globally, establishing a presence in the US and securing clients in over 50 countries. Significant milestones include raising a $5 million Series B in 2020 and a €5.55 million Series C in 2023, with investors like Dolby Family Ventures and TAKKT AG backing its growth.

Authentic Vision provides mobile authentication and secure product digitalization for enterprise clients across various sectors, including banking, automotive, consumer products, and industrial manufacturing. Its business model centers on selling a comprehensive solution that combines physical security tags with a software-as-a-service (SaaS) platform, enabling clients to protect revenue, prevent warranty fraud, and gather real-time market intelligence. The company targets global brands with complex supply chains, offering a system that integrates into existing manufacturing and distribution processes to combat counterfeiting. This approach also opens up new revenue streams and direct customer engagement opportunities for brands through digital add-ons like loyalty programs and Digital Product Passports.

The core of the company's offering is its patented technology, which includes the Holographic Fingerprint™ tag, the CheckIfReal™ mobile app, and a real-time analytics backend. The Holographic Fingerprint™ is a physical label with unique, random 3D structures created during production, making it impossible to copy, even by Authentic Vision itself. Unlike standard QR codes or holograms that are easily replicated, this tag functions like a biometric identifier for a product. Any end-user can scan the tag with their smartphone, and the app's computer vision algorithms verify its authenticity against the company's database in real-time. A key security feature is the tag's self-destructive design; if tampered with or removed, it becomes void, preventing fraudulent reuse. The platform also provides clients with actionable data, geolocating counterfeit attempts and monitoring distribution channels.