COMPANY PROFILE

Auror

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Auror transforms the way police and communities prevent and solve crimes in real-time

Auckland, New ZealandFounded 2012Security

Valuation $250–500M Last recorded · 2024

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About Auror

Auror is a software company that has developed a retail crime intelligence platform to help retailers and law enforcement agencies combat theft and organized retail crime. The company primarily serves large retailers with a regional or national presence, including major names in the grocery and home improvement sectors. It operates in the retail technology and security market, providing a centralized system for reporting, analyzing, and preventing retail crime.

The business model is based on a Software-as-a-Service (SaaS) subscription, where retailers pay to use the platform to manage and share information about criminal activity in their stores. This allows them to identify repeat offenders, understand crime patterns, and collaborate more effectively with law enforcement. The platform enables frontline staff to report incidents in real-time, and it provides tools for loss prevention teams to build cases against organized crime groups. By connecting retailers and police, Auror aims to create a network effect that makes it more difficult for criminals to operate.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2012
Headquarters: Auckland, New Zealand
Employees: 298
Open positions: 14
Dealroom signal: 79.3/100
Industry: Security
Sub-industry: Public safety
Sector: Security, Retail, NZ tech startup
Client focus: b2b
Links: Website LinkedIn X

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News, research, reports and resources connected to this company by Dealroom

Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Nov 2024	$48M	$324M	Folklore Ventures · K1W1 · Reinventure · Axon	↗
LATE VCOther financing	Dec 2021	$20M	$80M	Movac	↗

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Growth signals

Auror website traffic

Latest recorded traffic for Auror is 89K monthly website visits, up 36.9% over the last three months. Auror's team grew 6.8% over the past year.

Latest monthly visits89K 3-month web change+36.9% 1-year team growth+6.8%

Monthly website visitsDec 2018–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Engineering Lead (Subject Recognition / On Prem)Auckland, New Zealand, Australia and New Zealand, Oceania · Other · Aug 25, 2026 Director of Customer SuccessDenver, Colorado, United States, Northern America, Americas · CSM & Support · Aug 21, 2026 Senior/Staff Software Engineer (FE Leaning)Auckland, New Zealand, Australia and New Zealand, Oceania · Backend Development · Aug 11, 2026 (Senior) Data Engineering LeadAuckland, New Zealand, Australia and New Zealand, Oceania · Data Science & Engineering · Aug 11, 2026 Senior Systems Engineer (ASR - Hardware/OnPrem)Auckland, New Zealand, Australia and New Zealand, Oceania · Backend Development · Aug 11, 2026 Chief of Staff to Chief Operating OfficerAuckland, New Zealand, Australia and New Zealand, Oceania · C-Level · Aug 3, 2026 Senior Engineering Lead (Risk Detection)Auckland, New Zealand, Australia and New Zealand, Oceania · Other · Jul 30, 2026 Senior Full-Stack Engineer (Investigate)1010 Auckland, New Zealand · Full-Stack Development · Jul 27, 2026

8 distinct openings shownExplore hiring signals →

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