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Auror

Security · Auckland, New Zealand · Founded 2012

Auror is a software company that has developed a retail crime intelligence platform to help retailers and law enforcement agencies combat theft and organized retail crime. The company primarily serves large retailers with a regional or national presence, including major names in the grocery and home improvement sectors. It operates in the retail technology and security market, providing a centralized system for reporting, analyzing, and preventing retail crime. The business model is based on a Software-as-a-Service (SaaS) subscription, where retailers pay to use the platform to manage and share information about criminal activity in their stores. This allows them to identify repeat offenders, understand crime patterns, and collaborate more effectively with law enforcement. The platform enables frontline staff to report incidents in real-time, and it provides tools for loss prevention teams to build cases against organized crime groups. By connecting retailers and police, Auror aims to create a network effect that makes it more difficult for criminals to operate. Keywords: retail crime, loss prevention, intelligence platform, theft reduction, organized retail crime, law enforcement collaboration, SaaS, retail security, data sharing, crime analytics