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Aurea Software

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Unlimited enterprise software library for digital transformation.

Austin, United StatesFounded 1994Fintech
Valuation $50–100M Last recorded · 2013
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Aurea Software and the history behind them.

About Aurea Software

Aurea Software provides a comprehensive library of enterprise software solutions through a unique subscription model dubbed "Aurea Unlimited," which functions similarly to a 'Netflix for business software'. This model grants clients access to the company's entire portfolio for a single annual fee, aiming to accelerate digital transformation by removing traditional budget constraints on technology adoption. Founded in 2012 by Scott Brighton, Aurea was launched with the acquisition of four businesses from Progress Software. The company is headquartered in Austin, Texas, and is a part of the ESW Capital Group, one of the largest privately held software operators.

Under the leadership of former CEO Scott Brighton, who has a background in computer engineering and an MBA, Aurea grew through an aggressive acquisition strategy, integrating over 17 enterprise software companies since its inception. This strategy significantly expanded its portfolio, which grew from four core products to nearly three dozen. Notable acquisitions include Jive for enterprise collaboration, XANT (formerly InsideSales.com) for AI-powered sales engagement, and BroadVision for complex document management. As of early 2026, Kathy Slowinski serves as the CEO, bringing experience in scaling SaaS businesses and a focus on practical AI applications.

Aurea's business model is centered on a single subscription that provides access to all its cloud-based, enterprise-scale products. This "all you can eat" approach is designed to help businesses innovate with less risk and simplify IT management. The company serves over 4,000 clients across various sectors, including retail, insurance, energy, and life sciences. Its product library covers a wide range of functions such as Customer Relationship Management (Aurea CRM), AI-powered sales and marketing automation (Infer, XANT), enterprise integration (Aurea Messenger), and collaboration (Jive). The firm emphasizes improving product quality and dependability post-acquisition to deliver tangible business outcomes for its clients.

Source: Dealroom company data

At a glance

Status
Operational
Founded
1994
Headquarters
Austin, United States
Employees
342
Open positions
None listed
Dealroom signal
26.0/100
Industry
Fintech, Energy
Sector
Fintech, Retail, Hard Tech
Business model
SaaS
Client focus
b2c
Investment activity
6 companies, latest Aug 2021
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES C✓Equity / VC Sep 2013 $14M $54M Bridgebank Capital · OpenView Venture Partners · Eastward Capital Partners ↗
SERIES BEquity / VC Jul 2013 $5M $20M Undisclosed —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Aurea Software website traffic

Latest recorded traffic for Aurea Software is 21K monthly website visits, up 5% over the last three months. Aurea Software's team grew 0% over the past year.

Latest monthly visits21K 3-month web change+5% 1-year team growth0%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • OpenView Venture Partners
  • Eastward Capital Partners
  • Bridgebank Capital

Other known investors1 additional known investor

  • Razorhorse Capital
Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Austin HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Aurea Software on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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