COMPANY PROFILE

Aura Frames

Explore full profile

Online platform that enables its users to design digital picture frames

New York City, United StatesFounded 2012Home Living

Valuation $100–250M Last recorded · 2022

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About Aura Frames

Aura Frames specializes in high-end digital photo frames designed to preserve and display cherished memories with superior quality and smart features. The company primarily serves consumers who value premium craftsmanship and advanced technology in their home decor. Operating in the consumer electronics and home decor market, Aura Frames employs a direct-to-consumer business model, selling its products through its online platform and retail stores across the U.S. The company generates revenue by selling various models of digital frames, each offering unique features and price points. Aura Frames has garnered significant recognition since its launch in 2016, including being named one of Favorite Things. The company is committed to diversity and equal opportunity employment, ensuring a welcoming environment for all employees.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2012
Headquarters: New York City, United States
Employees: 116
Open positions: 3
Dealroom signal: 42.5/100
Industry: Home Living
Sector: Home Living, Hard Tech
Business model: Manufacturing
Client focus: b2c
Links: Website X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
DEBT✓Debt	Nov 2022	$5.2M	—	Undisclosed	↗
LATE VC✓Equity / VC	Nov 2022	$21M	$83M	Lago Innovation	↗

Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Aura Frames website traffic

Latest recorded traffic for Aura Frames is 700 monthly website visits, down 99.9% over the last three months. Aura Frames's team declined 3.3% over the past year.

Latest monthly visits700 3-month web change-99.9% 1-year team growth-3.3%

Monthly website visitsOct 2017–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom

Director, Marketplaces & Ecommerce New New York City, San FranciscoSan Francisco, California, United States, Northern America, Americas · Marketing & Communication · Aug 21, 2026 Director, Growth & Paid MediaNew York, United States · Marketing & Communication · Aug 19, 2026 Senior Product EngineerNew York, United States · Business Development · Jul 5, 2026

3 distinct openings shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
NANew Directions AromaticsOffers 100% pure essential oils, soap bases, candles, natural raw materials, and specialty packaging services	Mississauga, Canada	Operational	101	—	—
VAValtavaloA lighting company with own development and production in Finland	Oulu, Finland	Operational
VLVadsbo LightTechConsultancy texts and Casambi for everyone!	Göteborgs Stad, Sweden	Operational
1S1Control srlProvides a single experience to get in house, using IoT device that guarantee functionality and security also without internet connection	Brescia, Italy	Operational
ANAll Clean NaturalCommitted to supplying reliable, consistent and effective products for home or business	Calgary, Canada	Operational
MTMetabar® Technology#Metabar #cleantech #3dprint #metals #services #industrialdesign #engineering #businessdevelopment #technology	Finland	Operational
CCCama CoolerThe smart compact bed cooler	Calgary, Canada	Operational
PLPlatinumManufactures and distributes garden furniture covers, parasols, and parasol feet	Breda, Netherlands	Operational