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Aura Bora
Maker of craft sparkling water that features herbs, fruits, and flowers
About Aura Bora
Aura Bora is a startup that operates in the beverage industry, specifically in the niche of sparkling water. The company's unique selling proposition is its commitment to natural, high-quality ingredients. Aura Bora's sparkling water is made from herbs, fruits, and flowers, with no added sugar, sweeteners, citric acid, or artificial ingredients. This positions the brand as a healthier alternative to other sparkling water brands that use sugary syrups or additives.
The company's business model is straightforward. It generates revenue by selling its uniquely flavored sparkling water to consumers who are health-conscious and prefer natural ingredients over artificial ones. The company's target market is broad, encompassing anyone looking for a refreshing, guilt-free beverage.
Aura Bora's commitment to quality is evident in its sourcing of high-quality plant extracts and flavors. The company prides itself on using real herbs and fruits to give its drinks a mild sweetness, a stark contrast to other brands that use sweeteners like Stevia, monkfruit, or aspartame. The absence of citric acid in Aura Bora's drinks is another distinguishing feature, as it eliminates the potential for headaches, bitter tastes, or upset stomachs often associated with other sparkling waters.
In conclusion, Aura Bora is a promising startup in the beverage industry, offering a unique product that caters to the growing demand for healthy, natural beverages. Its commitment to quality and natural ingredients sets it apart from competitors and positions it well for growth in the health-conscious consumer market.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Feb 2025 | $0 | — | Next in Natural | ↗ |
| SERIES A✓Equity / VC | Sep 2022 | $10M | $40M | Simple Food Ventures · Consumer Ventures · Gaingels · Clayton Christopher | ↗ |
Growth signals
Latest recorded traffic for Aura Bora is 11K monthly website visits, up 31% over the last three months. Aura Bora's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
- SEScott Eastwood
- MWMarley D. Williams
SKU- LCLeon Chen
Balanced Breakfast
Series A6 investors entered at this stage
Siddhi Capital
Simple Food Ventures- CVConsumer Ventures
Gaingels
Clayton Christopher
Seaside Ventures
Series B and later1 investor entered at this stage
Next in Natural
Other known investors9 additional known investors
CompanyFirst
FF2032
Flucas Ventures
Greer Tessler
Ryan Roddy
SATURN FIVE- SLSimon Li
Spacestation Investments- SOSteve O'Dell
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Aura Bora on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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